Thumbtack

Thumbtack

Growth Marketing Manager, SEM

Remote, Ontario

Sponsorship not specified$98k-$127kDetected 12 days ago
Data AnalysisData EngineeringData ScienceLLMsA/B TestingSEMGrowth Marketing

About the role

  • As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are.
  • The Growth Marketing Manager, SEM will support Thumbtack's efforts to capture customer demand for local services, while working with Data Science to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.

Responsibilities

  • Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
  • Develop experimentation roadmap for ad copy, keywords, bidding and more
  • Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
  • Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data
  • Ability to manage relationships with a large portfolio of ad vendors and partners

Requirements

  • Experience with TROAS + LTV bidding
  • Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

Skills

  • THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES.
  • Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements.

Compensation

  • For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $97,800 - $126,500.

Visa & Work Authorization

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This listing is sourced directly from Thumbtack's careers page and normalized into a canonical job model.