The Honest Company

The Honest Company

Paid Media Strategist (Amazon Ads)

Los Angeles or Minneapolis (Hybrid | 2 days/week onsite) · Full-time

Sponsorship not specified$75k-$100kDetected 21 days ago
ComplianceAuditingHRSignal ProcessingResearch

About the role

  • The ideal candidate has hands-on experience managing paid media campaigns and has deep expertise in retail media networks.
  • You are highly analytical, detail-oriented, and comfortable managing budgets across multiple platforms.
  • You understand performance metrics such as NTB, ROAS, TACOS and CVR, and can proactively identify optimization opportunities.

Responsibilities

  • Own investment strategy, budgets, pacing, billing processes, and optimization across platforms (Amazon Ads, Walmart Connect, Target Roundel, Instacart, etc.), ensuring spending is within plans and accurately reconciling efforts for finance needs
  • Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy
  • Partner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability)
  • Build and execute test-and-learn plans (creative, bidding, audience, channel mix)
  • Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business-driving metrics
  • Partner with analytics to measure incrementality and true performance impact across retail media investments
  • Collaborate with Brand to ensure performance-driven, on-brand creative

Requirements

  • Bachelor's degree
  • 5+ years of experience managing retail media for a CPG company
  • Proven track record of driving sales velocity, household penetration, and retail growth outcomes
  • Deep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target Roundel
  • Strong understanding of performance metrics tied to business goals
  • Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
  • Experience partnering with external media agency
  • Deep knowledge of industry trends, platform trends and competitive positioning in the CPG industry
  • Click here if you are a California resident to read disclosures required by the CCPA.

Compensation

  • 401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
  • Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they're part of the family.

Benefits

  • We're dedicated to providing a benefits package that supports your well-being, growth, and balance.
  • Check out our benefits and perks we offer to help you thrive both in and out of the office:
  • Comprehensive Health & Wellness 🏥: We've got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
  • We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
  • Family-Friendly Leave 👶: Growing your family?
  • We offer generous maternity and paternity leave to support you during this exciting journey.
  • Ownership & Equity 💼: Ownership isn't just a mindset here-it's real.
  • Every full time employee is granted equity, giving you a direct stake in our future.
  • Education Reimbursement 🎓: We're committed to your growth-whether it's for professional development or a new passion, we offer education reimbursement to help you learn and level up.
  • Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
  • Please note: Benefits offerings may vary based on the position and geographic location.

Company info

  • The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.
  • Our Mission
  • We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.
  • The Role
  • The Honest Company has kicked off a search for a Paid Media Strategist, Retail Media to support our Paid Media Team!
  • This role is responsible for executing and optimizing paid media strategy across retail media channels to drive category-leading growth, new customer acquisition, and brand visibility across priority retail partners.
  • This role will support day-to-day campaign execution, testing, reporting, and optimization across platforms including but not limited to Amazon, Walmart Connect, Roundel, Instacart and other emerging retail media networks.
  • You thrive in a fast-paced environment and enjoy testing, learning, and iterating to drive measurable growth.
  • The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness.
  • Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard.
  • For more information about the Honest Standard and the Company, please visit www.honest.com.
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