Fundedclub
Performance Creative Strategist
Milford, Connecticut
Sponsorship not specified$100k-$120kDetected 33 days ago
Data AnalysisMeta AdsPerformance MarketingAccount ManagementPremiere ProCommunicationCollaboration
About the role
- Our customer is the maker of the world's first carbon fiber performance insole trusted by 600+ professional and collegiate sports programs, Olympians, and hundreds of thousands of athletes striving to improve performance and recovery.
- The company operates with a lean, fast-moving, highly collaborative culture where creative execution, testing velocity, and performance insights directly impact business growth.
Responsibilities
- Build and maintain a living "angle library" including hooks, objections, athlete insights, reviews, and creative concepts
- Develop and manage a weekly creative testing roadmap with 5-10 new concepts per week
- Collaborate with internal content teams, freelancers, athlete talent, and external agencies
- Manage external creative agency relationships including briefing, review, feedback, and performance alignment
- Lead post-launch reviews and creative post-mortems to improve future testing and campaign performance
- Support rapid concept iteration and scaling of winning ads across paid social channels
- Building creative testing systems from scratch
Requirements
- 3-5+ years of experience in DTC creative strategy, performance marketing, or direct-response advertising
- Strong understanding of Meta and TikTok creative best practices
- Strong communication and briefing skills with the ability to guide editors and creators independently
- Experience reviewing creative performance metrics and translating insights into future concepts
- Hands-on experience with media buying or ad account management
- Experience building and testing creative concepts tied to performance marketing outcomes
- Ability to independently develop hooks, messaging angles, and creative hypotheses
- Strong direct-response marketing understanding including hook, problem, mechanism, proof, and CTA structure
- Exceptional attention to detail across pacing, text overlays, timing, and creative execution
- Comfortable operating in a fast-paced, high-output startup or growth-stage environment
- Ability to manage multiple creative projects and stakeholders simultaneously
- DTC ecommerce brands
- Performance sports or athletic brands
- Supplements, wellness, or fitness products
- Consumer health or recovery products
Nice to have
- Preferred candidate backgrounds may include:
- Preferred experience includes:
Compensation
- $100,000-$120,000 + 25% performance bonus opportunity
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