baskandlather

baskandlather

Director of Retention & Customer Lifecycle

Yonkers, New York, United States · Director

Sponsorship not specifiedDetected 6 days ago
Data VisualizationA/B TestingGoogle AnalyticsCRMGrowth MarketingOnboardingShopifyLeadershipCommunicationCollaboration

About the role

  • As we continue scaling nationally and internationally, retention has become one of the company's largest growth opportunities.
  • Position Overview This is not a traditional CRM position.
  • Success is measured by increasing customer lifetime value, improving retention, growing subscription revenue, expanding loyalty participation, and maximizing profitable existing customer revenue.

Responsibilities

  • This leader will own the long-term value of every customer relationship from first purchase through loyalty and transform retention into one of Bask & Lather's primary growth engines.
  • The Director of Retention & Customer Lifecycle owns the performance of Bask & Lather's existing customer base across every touchpoint and channel.
  • This leader will combine strategy, experimentation, analytics, automation, customer insights, and team leadership to build a world-class retention organization.
  • Own the long-term success of Bask & Lather's loyalty program.
  • Build the company's customer intelligence function.
  • Develop initiatives that create sustainable long-term customer value-not short-term revenue spikes.
  • Develop strategies that improve customer relationships over time.
  • Own lifecycle strategy across every customer touchpoint.

Skills

  • Increase Customer Lifetime Value
  • Increase Existing Customer Revenue
  • Improve Repeat Purchase Rate
  • Increase Purchase Frequency
  • Improve Customer Retention
  • Grow Subscription Revenue
  • Increase Subscription Penetration
  • Improve Subscriber Retention
  • Expand Loyalty Program Participation
  • Build executive reporting infrastructure
  • Establish Bask & Lather as a best-in-class retention organization
  • Ideal Background

Compensation

  • Experience scaling a DTC consumer brand beyond $100M in annual revenue

Benefits

  • Own the health of our customer base including:

Company info

  • Bask & Lather is one of the fastest-growing independent beauty brands in the United States, serving millions of customers across Shopify, Amazon, TikTok Shop, Walmart, and national retail partners.
  • We're looking for a Director of Retention & Customer Lifecycle to build one of the best lifecycle marketing organizations in consumer products.
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This listing is sourced directly from baskandlather's careers page and normalized into a canonical job model.