Bacardi

Senior Manager, Customer Marketing (Travel Retail)- Americas

Miami, FL · Senior

Sponsorship not specifiedDetected 6 days ago

Stakeholder ManagementBrand StrategyLeadershipCollaboration

About the role

This role plays a pivotal role in driving growth and engagement across the America's within Cruise on- and off-premise channels, International Airports and Borders Duty Free trade channels.
In this role, you will be based in the Coral Gables office where you will be working with multifunctional team colleagues across the Americas and UK, with quarterly travel to key locations and cruise ships across the Americas.
ABOUT YOU A strategic, commercially astute, data driven, insight-led marketer with strong BTL program development and execution experience.

Responsibilities

Lead Execution of Program Strategies: Lead the execution of program strategy, through the implementation of tools, and tactics, including briefing agencies and commercial teams.
Manage agencies to ensure brand toolkits are used according to brand guidelines.
Collaborate with agencies to roll out channel programs and branded merchandising builds.
Capability Building and Collaboration: Work with brand marketing teams to build below the line marketing capabilities and establish sustained practices. Collaborate cross-functionally and globally to drive efficiencies and scale.
Team Leadership and Culture: Lead, coach, and develop a high-performing team by directly managing talent and ensuring alignment with key performance indicators (KPIs), functional objectives, leadership growth, and personal development. a culture that celebrates excellence, encourages accountability, and rewards winning outcomes.
Strong customer focus and ability to collaborate with various stakeholders to manage projects and drive results.
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Requirements

A strategic, commercially astute, data driven, insight-led marketer with strong BTL program development and execution experience.
Proven ability to align marketing tools with brand strategy.
Contribute to the developing the BTL program strategy by supporting the UK based brand teams for Patron, Grey Goose, Bacardi, Dewars, Bombay, Angels Envy and St Germain and other brands as required.
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
Must have a minimum of 10 years of experience in or working with Customer Marketing (e.g. Purchaser/Shopper Marketing, Brand Marketing, Category Management, Sales, Customer Planning and Activation, and Channel Strategy).
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.

Skills

Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action.
Proven P&L management and experience in managing a $4m+ A&P budget. Numerical skills and analytical mindset is critical.
Experience directly managing people and agencies for at least 3 years

Compensation

Competitive Pay Package

Benefits

Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized.
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Best-in-class, family-friendly, and inclusive leave policies
You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Company info

Lead, coach, and develop a high-performing team by directly managing talent and ensuring alignment with key performance indicators (KPIs), functional objectives, leadership growth, and personal development. a culture that celebrates excellence, encourages accountability, and rewards winning outcomes.
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
We promote a working environment where all employees are treated and rewarded fairly.
We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
It goes beyond just Cash!
The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Support Commercial Managers: You will support commercial managers in developing joined up business plans with key customers in line with strategic brand and commercial priorities.
Experience in roles related to understanding on- and off-premise customer and channel dynamics. It would be an advantage to have worked with Cruise Line customers and airport retail duty free customers.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

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This listing is sourced directly from Bacardi's careers page and normalized into a canonical job model.