CodePath
Senior Manager, Growth Marketing & Outreach
Remote, United States · Senior · Full-time
Sponsorship not specified$110k-$150kDetected 14 days ago
HubSpotCRMGrowth MarketingOutbound SalesCommunication
About the role
- This is a key hire for our Growth team, and the right hire can have a profound impact on our 2026 enrollment goals, amplifying our reach and impact.
- Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking
- Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director
Responsibilities
- Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
- Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success
- Collaborate with student communications to maintain consistent voice and messaging across all outreach channels
- You build workflows that don't require constant manual intervention.
- You'll own the full digital outreach program, promoting our courses and driving enrollment through student groups, faculty champions, career services and more.
- Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath's national contacts
- Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
- Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)
- The Senior Manager of Growth Marketing & Outreach leads the execution for CodePath's outreach and campaign operations.
- You will optimize HubSpot sequences, email and SMS lifecycle campaigns, virtual info sessions, and re-enrollment outreach, driving both top of funnel enrollment and student re-engagement.
Requirements
- Outreach and lifecycle execution: 5+ years running high-volume email or outbound campaigns.
Skills
- CodePath is the largest educator of college computer science students in the country.
- People joining CodePath now will have the opportunity to help architect the next frontier of our work.
Compensation
- $110,000 to $150,000 per year
Benefits
- You leave things cleaner than you found them
Apply directly at CodePath →Create a free account for alerts like thisView CodePath immigration profile
This listing is sourced directly from CodePath's careers page and normalized into a canonical job model.