Helenoftroy

Helenoftroy

Director, Direct-To-Consumer Ecommerce Hydro Flask

USA - Bend, Oregon · Director · Full-time

Work authorization requiredDetected 27 days ago
FlaskA/B TestingSEOGoogle AnalyticsPerformance MarketingSalesForecastingERPHRCustomer SupportLeadershipCommunicationCollaborationTime ManagementMicrosoft OfficeDemand Planning

About the role

  • From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home.
  • Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom.
  • For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.

Responsibilities

  • Our Home & Outdoor division is united by thoughtful design and lasting quality.
  • This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.
  • Partner in North America brand-level objectives and business planning; set short- and mid-term objectives and goals for DTC eCommerce.
  • Develop marketing plans and fiscal year calendars.
  • Partner with product and sales teams on ongoing optimization and market expansion of DTC offerings, including early launches and exclusive products.
  • Own, maintain, and optimize HydroFlask.com; lead digital property design, development, tech stack enhancements, and continuous UX/UI improvements across mobile and desktop in partnership with IT.
  • Provide leadership for digital performance marketing strategy, guidelines, and planning; drive profitable traffic via paid channels, SEO, and email/SMS while guiding cohesive acquisition and retention strategies.
  • Partner with leadership to define resource planning, vendor selection, and staffing/external resource needs.
  • Partner with Hydro Flask brand marketing team to develop best-in-class creative with a DTC focus.
  • Partner with demand planning and operations to ensure inventory availability (warehouse and website) and manage warehouse SLAs and special services (i.e., MyHydro and engraving).

Requirements

  • Bachelor's degree.
  • 8+ years of direct-to-consumer eCommerce and digital marketing experience, including 5+ years in management role.
  • 5+ years of experience working with premium consumer goods, home goods, or sporting goods industries.
  • They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified.

Nice to have

  • Experience working with a brand with both wholesale and direct-to-consumer revenue.

Skills

  • Excellent oral and written communication skills.
  • Knowledge of digital creative best practices.
  • Strong SEO and website architecture expertise.
  • Advanced proficiency in Microsoft Office Suite.

Compensation

  • Lead daily, weekly, and monthly traffic, conversion, and sales forecasting, as well as performance reporting (dashboard metrics and analytics) tied to the annual budget.

Company info

  • We are already making your everyday lives better.
  • We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion.
  • Identify efficiencies while finding ways to surprise and delight customers; stay aligned with marketplace shipping trends and customer expectations.
  • We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds.
  • Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia.

Equal opportunity

  • Equal Opportunity/Affirmative Action Employer.
  • We are committed to developing a diverse workforce and cultivating an inclusive environment.
  • If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Visa & Work Authorization

  • Authorized to work in the United States on a full-time basis.
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This listing is sourced directly from Helenoftroy's careers page and normalized into a canonical job model.