321theagency

321theagency

Director of Digital Marketing

Orlando, Florida, United States · Director

Sponsorship not specified$100k-$115kDetected 20 days ago
iOSData VisualizationSEMGoogle AdsMeta AdsHubSpotSalesforceGoogle AnalyticsCRMPerformance MarketingLead GenerationAuditingPerformance ManagementSignal ProcessingLeadershipCommunicationCollaborationMentoring

About the role

  • The right person for this role thinks in funnels, not channels.

Responsibilities

  • Lead, manage, and grow the Digital Marketing department, which spans paid media specialists and CRM/MarTech strategists as a unified practice
  • provide strategic coaching and actively develop team capabilities across both paid media and marketing automation disciplines
  • Partner with the Director of Client Strategy to align digital performance plans with overall client strategy and business objectives
  • Own the agency's paid media strategy framework across all digital channels: Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta Ads, LinkedIn, TikTok, and programmatic platforms
  • Develop and enforce first-party data strategies, including CRM-to-platform audience integration, customer match lists, and retargeting architecture
  • Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology

Nice to have

  • establishing dashboards, KPI frameworks, and narrative reporting standards that connect channel performance to business outcomes
  • Client Engagement & Agency Growth
  • Serve as the senior digital authority in client-facing strategy sessions, QBRs, and new business pitches - communicating complex paid and CRM strategies in clear, business-outcome terms
  • Contribute paid media and CRM strategy, projection modeling, and recommended tech stack recommendations to agency proposals and RFP responses
  • Champion the integration of AI tools across the digital practice - from bid management and creative performance analysis to CRM personalization and workflow automation
  • 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation - agency experience strongly preferred
  • Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP)
  • HubSpot and/or Salesforce Marketing Cloud experience also valued

Skills

  • Define role scopes, skill development paths, and staffing recommendations as the department grows to warrant additional headcount
  • Paid Media Strategy & Execution
  • segmentation logic, workflow documentation, tagging conventions, and data hygiene practices
  • Integrated Performance & Full-Funnel Thinking

Compensation

  • Salary Range: $100,000 - $115,000 annually, based on experience
  • 321 uses a structured compensation framework aligned to role scope, department impact, and agency revenue contribution.
  • Salary placement within range is based on demonstrated experience, leadership depth, and dual-discipline expertise across paid media and CRM.
  • 100% remote work environment
  • Professional development and platform/tool access budget
  • Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology

Benefits

  • Flexible scheduling with core collaboration hours
  • Paid time off + agency-observed holidays
  • Collaborative, AI-forward team culture that values innovation and continuous learning
  • Apply working knowledge of regulated industry advertising requirements - including healthcare, insurance, and legal - to ensure campaigns meet compliance standards while still performing
  • Performance bonus eligibility applies at the director level.

Equal opportunity

  • 321 the Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
  • 321 the Agency is an equal opportunity employer.
  • equal opportunity employer.
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