Florida Gulf Coast University

Florida Gulf Coast University

Digital Marketing Specialist

Main Campus, USA · Full-time

Sponsorship not specified$53k-$61kDetected 1 day ago
Data VisualizationA/B TestingAccessibilitySEOGoogle AdsEmail MarketingWritingGoogle AnalyticsCRMExcelResearchCommunicationProblem SolvingCritical ThinkingOrganizational SkillsMicrosoft Office

About the role

  • If you thrive in an environment of innovation, accountability and mutual respect, you will find a good home here.
  • Typical duties may include but are not limited to:
  • Writes, edits copy for ads, email and web pages, ensuring consistency with brand voice and clarity.

Responsibilities

  • The Digital Marketing Specialist at FGCU executes and optimizes FGCU's digital marketing initiatives to advance institutional goals.
  • This role translates strategy into channel-specific tactics, develops content, manages campaigns and reporting, and uses analytics to drive continuous improvement across digital channels.
  • FGCU is building a culture of curiosity, commitment and collaboration.
  • We value employees who successfully work with others and drive positive change through critical thinking and decisive action.
  • Develops and implements multi-channel digital campaigns that support university objectives.
  • Collaborates with the design team to brief, review, and finalize campaign assets, managing iterative feedback and approvals.
  • Builds and launches digital marketing campaigns; ensures accurate tracking and reporting.
  • Monitors campaign performance, optimizing budgets, bids, target audiences, creative assets, and landing pages in real time to maximize effectiveness and support overall marketing efforts.
  • Builds and maintains reports and dashboards; interprets data in context and presents findings.
  • Manages email campaigns, including contact list hygiene, audience segmentation, QA, accessibility, and scheduling.

Requirements

  • Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).
  • Demonstrated proficiency in digital marketing and analytics tools.
  • Experience with digital advertising platforms.
  • Experience with SEO tools.

Nice to have

  • Bachelor's Degree from an accredited institution in Marketing, Communications, or closely related field.
  • Experience in a digital marketing role.
  • Experience integrating multi-channel campaigns (paid, owned, earned) and coordinating with agencies/vendors.
  • Familiarity with CMS, CRM software, and email marketing tools.
  • Proficiency with digital marketing, analytics and SEO tools including Google Analytics, Google Tag Manager, Looker Studio, HotJar, CrazyEgg, Tableau, Meta, Linkedin, Google Ads, SEMrush, ScreamingFrog.
  • Knowledge of A/B testing and data interpretation.
  • Knowledge, Skills & Abilities:
  • Strong organizational skills with the ability to prioritize effectively while managing multiple projects simultaneously in a fast paced, deadline-driven environment.

Skills

  • Knowledge of ADA accessibility standards.
  • Exceptional verbal and written communication skills, with the ability to present effectively to small and large groups.
  • Detail oriented and analytical with a problem-solving mindset and the ability to interpret driven insights into actional recommendations.
  • Proven ability to think strategically and approach challenges with creativity.
  • Demonstrated track record of reliability, meeting goals, and holding oneself accountable.
  • Strong interpersonal skills and experience working effectively across teams.
  • Stay abreast of the latest trends in digital marketing and emerging technologies.
  • Performs other job-related duties as assigned.

Compensation

  • $53,000 to $61,000

Equal opportunity

  • FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.
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This listing is sourced directly from Florida Gulf Coast University's careers page and normalized into a canonical job model.