Basis AI
Founding Demand Generation Manager
New York Office · Contract
Sponsorship not specifiedDetected 16 days ago
Machine LearningA/B TestingHubSpotSalesforceGoogle AnalyticsGrowth MarketingAccountingValuation
About the role
- Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
- We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.
- They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks.
Responsibilities
- You'll build and define two go-to-market motions for our core ICPs: a vertical, low-TAM, white-glove motion for accounting firms and a large-TAM, horizontal motion for in-house finance teams.
- Most founding roles ask you to build demand from scratch before product-market fit even exists.
- Basis's eager buyers, powerful balance sheet, and customer love will give you a great experimentation ground to build a demand gen engine that brings in seven-figure deals.
- You'll be hands-on from day one and own full-funnel demand programs from strategy through execution: defining target audiences, finding intent signals, testing offers, launching campaigns, improving conversion paths, scaling the channels that produce high-quality opportunities, and deploying experiences to accelerate closed-won.
- As we scale, you'll turn what works into repeatable playbooks for net-new lands, build our expansion motion, and help shape how the demand generation function grows.
- This is a high-ownership role for someone who wants to build the demand engine at a fast-moving AI company selling into sophisticated, high-trust markets.
- A track record of building and running full-funnel campaigns that create qualified pipeline and help close deals
Requirements
- You'll need strong B2B demand generation instincts, technical curiosity, and the ability to operate well in ambiguity while prioritizing what matters most.
- Experience partnering closely with Sales and BDR/SDR teams to improve campaign follow-up, handoff quality, meeting conversion, and pipeline feedback loops
- A bachelor's degree or equivalent practical experience
Nice to have
- 5-8 years of experience in B2B demand generation, growth marketing, revenue marketing, or a related role, ideally in high-growth software, AI, fintech, data, security, automation, or another technical product environment
Benefits
- Pre-tax commuter benefits and 401(k) retirement plan
- Parental Leave
- Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
- Unlimited PTO + 12 paid company holidays.
- We're looking for someone who cares about pipeline quality, sales readiness, and learning quickly which messages, audiences, and motions create real demand.
Company info
- PMM, Content, Marketing Ops, Partnerships, Events, and Sales connect through a demand generation owner who turns company priorities into measurable pipeline programs
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This listing is sourced directly from Basis AI's careers page and normalized into a canonical job model.