American Family Mutual Insur Co Si

Media & Advertising Director (Hybrid)

WI Madison, USA · Director · Contract

Sponsorship not specified$131k-$220kDetected 27 days ago

Project ManagementBrand StrategyLeadershipCommunicationCollaborationMentoring

About the role

Additional Information - To ensure a strong start, all employees participate in our New Employee Orientation during their first week.
We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees).
It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity.

Proven experience managing agency partners and overseeing the creative development process.
You will lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment
Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
Develop and presents key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and executes those plans to drive measurable business impact across a variety of channels.
You will foster a collaborative, performance driven work environment based on trust, transparency and inclusion as well as lead with influence and expertise by contributing to the division leadership team.
Demonstrated effective leadership skills with experience mentoring and developing a team.

Ability to think creatively and innovatively, with strong analytical skills to forecast and identify trends and challenges.
Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.

$131,000.00 - $220,000.00
You will lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment
Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
You will oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.
Develop and presents key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and executes those plans to drive measurable business impact across a variety of channels.

Sponsorship will not be considered for this position unless specified in the posting

This listing is sourced directly from American Family Mutual Insur Co Si's careers page and normalized into a canonical job model.