Upwork
Senior Marketing Technology Manager
Toronto, Ontario, Canada · Senior · Contract
Sponsorship not specified$141k-$220kDetected 6 days ago
SQLMachine LearningData EngineeringSEOGoogle AnalyticsPerformance MarketingAccountingCustomer Support
About the role
- Upwork Inc.'s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled.
- Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.
- As Senior Marketing Technology Manager, you will shape the systems that power performance marketing across Paid Acquisition, Paid Social, and SEO.
Responsibilities
- Own Google Tag Manager end-to-end across tagging, tracking, and pixel deployment, improving signal quality, match rates, and data reliability for Paid Acquisition, Paid Social, and SEO programs.
- Partner with channel teams to design and optimize browser-side and server-side measurement approaches, including Conversion API implementations and data syncs across CDP destinations and key platforms such as Meta, Google, LinkedIn, and Reddit.
- Lead complex MarTech initiatives across tracking architecture, customer data platform integrations, consent signal orchestration, and platform onboarding, driving durable solutions that improve speed to market and campaign performance.
- Build and operationalize AI-enabled workflows that automate segmentation, campaign support, personalization, and marketing operations, with clear logic, measurable outputs, and appropriate human oversight.
- Partner cross-functionally with Engineering, Data, Legal, and Privacy to embed consent, governance, and compliance requirements into tagging, data collection, and AI-assisted marketing workflows.
- Create leverage for surrounding teams by translating business needs into technical requirements, resolving operational blockers, and establishing clear processes such as office hours, intake, and prioritization that make marketing teams measurably faster.
- Author and maintain Privacy Impact Assessments and data-flow documentation for marketing data, clearly articulating where data originates, transfer mechanisms, the processing purpose, and the regulatory basis and gating controls that apply, in partnership with Legal and Privacy.
- Deep expertise in marketing technology implementation across Google Tag Manager, Google Analytics, pixel strategy, server-side tagging, and advanced data layer design, paired with strong judgment on how to improve measurement quality across paid and organic channels.
- Proven ability to lead complex cross-functional initiatives as a senior individual contributor, balancing strategic thinking with hands-on execution across MarTech, analytics, data pipelines, and stakeholder alignment.
- Strong technical fluency in SQL, analytics tooling, and data troubleshooting, with experience partnering closely with engineers and data teams to diagnose issues and build reliable, scalable solutions.
Requirements
- A builder's mindset grounded in sound judgment: you know when to automate, when to simplify, and how to turn repeated pain points into systems that scale across teams instead of creating long-term operational debt.
Compensation
- The annual base salary range for this position is displayed below.
- Annual Base Compensation
Benefits
- Our partner will offer competitive benefits.
- When Upwork's hub is established, we will be excited to offer employment and benefits directly as business needs require.
- Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other status protected by applicable law.
- Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
Visa & Work Authorization
- Candidates who prefer not to have their interview recorded through BrightHire can opt out when the interview is scheduled.
This listing is sourced directly from Upwork's careers page and normalized into a canonical job model.