F5

F5

Sr Principal Product Marketing Director

San Jose · Director

Sponsorship not specified$227k-$340kDetected 14 days ago
AWSGCPAzureLLMsCybersecurityProduct ManagementSalesHRISCadenceCiscoLoad BalancingLeadership

Stay score

odds of building a lasting career here

64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

Personalize to your clock →

H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level II · 2×
Level I$162,8021 entry
Level II$208,8532 entries
Level III$254,9043 entries
Level IV$300,9554 entries

$28,304 more — $254,904 — moves this role to Level III and 3 lottery entries. That figure is inside the range the employer already advertised.

Based on the DOL prevailing wage for this occupation and worksite, a base salary of $254,904 would place this position at wage Level III. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.

DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Jose-Sunnyvale-Santa Clara, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

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About the role

  • Enterprises are deploying generative AI and agentic workflows faster than they can secure them, opening a new attack surface across models, APIs, and data.
  • F5's AI Security Platform is our fastest-growing portfolio, and Product Marketing is where capability turns into market belief and revenue.
  • You'll be the chief evangelist and strategist for the portfolio, working with Product Management, executives, Field Sales, and industry analysts to establish F5 as the category leader in AI security.

Responsibilities

  • Define the narrative: Own the messaging and differentiation framework for the F5 AI Security Platform across AI Guardrails, AI Gateway, AI Red Team, and Workforce AI Security.
  • Drive the revenue multipliers: Systematically move the drivers of revenue: target opportunities in, funnel velocity, win rate, and deal size.
  • Run launches: Lead Tier 1 cross-functional launches, setting the cadence across Demand Gen, Field Marketing, Corporate Comms, and Channel.
  • Analyst relations: Co-lead strategy with Analyst Relations for placement in Gartner Magic Quadrants and Market Guides (AI TRiSM, AI Gateways) and Forrester Wave evaluations.
  • Deal support: Act as subject matter expert in strategic customer briefings and lighthouse evaluations.
  • Build (Product Management): Feed customer and competitive insight back into the product roadmap.

Requirements

  • Technical credibility: Working knowledge of GenAI application architectures, LLM security risks (prompt injection, data poisoning, jailbreaks), Model Context Protocol (MCP), and agentic workflows.
  • Executive presence: Track record of delivering keynotes and engaging directly with Fortune 500 CISOs and security architects.
  • Education: Bachelor's degree in Computer Science, Engineering, or related field. MBA preferred.
  • AI-native practitioner: Hands-on with modern generative AI tools and developer platforms (Claude, ChatGPT, Gemini, Ollama, vLLM).
  • Quantitative rigor: Comfortable instrumenting metrics, analyzing win/loss trends, and testing messaging frameworks.
  • How we work at F5
  • We are owners: High agency, proactive leadership through ambiguity, and a focus on measurable business impact.
  • We choose speed: Bias toward rapid action, iterative testing, and fast market execution.
  • We help each other thrive: Collaborative team player who mentors junior marketers and elevates cross-functional partners.
  • The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
  • The annual base pay for this position is: $226,600.00 - $339,800.00
  • F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

Nice to have

  • 10+ years of B2B product marketing in enterprise cybersecurity, application or API security, cloud security, or AI infrastructure.
  • Bachelor's degree in Computer Science, Engineering, or related field.
  • Technical credibility:
  • Working knowledge of GenAI application architectures, LLM security risks (prompt injection, data poisoning, jailbreaks), Model Context Protocol (MCP), and agentic workflows.
  • AI-native practitioner:
  • Hands-on with modern generative AI tools and developer platforms (Claude, ChatGPT, Gemini, Ollama, vLLM).
  • Executive presence:
  • Track record of delivering keynotes and engaging directly with Fortune 500 CISOs and security architects.

Compensation

  • $226,600.00 - $339,800.00
  • F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business.
  • The pay range referenced is as of the time of the job posting and is subject to change.
  • You may also be offered incentive compensation, bonus, restricted stock units, and benefits.

Benefits

  • https://www.f5.com/company/careers/benefits.
  • F5 reserves the right to change or terminate any benefit plan without notice.
  • This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

Company info

  • At F5, we strive to bring a better digital world to life.
  • Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world.
  • We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
  • Everything we do centers around people.
  • That means we obsess over how to make the lives of our customers, and their customers, better.
  • And it means we prioritize a diverse F5 community where each individual can thrive.
  • San Jose or Seattle
  • Organization:
  • Product Marketing

Equal opportunity

  • It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws.
  • F5 offers a variety of reasonable accommodations for candidates.
  • Requesting an accommodation is completely voluntary.
  • F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job.
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This listing is sourced directly from F5's careers page and normalized into a canonical job model.