Hiya Inc.
Senior Product Manager, Growth Platform
Seattle, US · Senior
Sponsorship not specified$197k-$260kDetected 70 days ago
A/B TestingProduct StrategySEOContent MarketingHubSpotGoogle AnalyticsSalesLeadershipCommunicationCollaborationProblem Solving
About the role
- This is the founding product management hire for Hiya's growth function.
- Our product portfolio spans B2B and B2C with distinct go-to-market motions, from product-led self-service to enterprise sales.
- As that portfolio has grown, so has the need for a consistent growth platform that every product team can operate on.
Responsibilities
- Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling
- Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process
- Build a strong culture of experimentation at Hiya: define how experiments are structured, how results are measured and shared, and improve experimentation rigor and quality across all teams
- Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently
- Bring a strong perspective on SEO and generative engine optimization (GEO) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including mult-locale support
- Running fast tests with product teams to validate whether new platform capabilities solve their real problems
Requirements
- A track record of improving experimentation rigor and quality across multiple teams, not just within a single team
- Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability
- Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently
- We work with a high degree of transparency and autonomy.
Nice to have
- Hands-on experience with headless CMS platforms, particularly Contentful or Payload, including content modeling and multi-locale support
- Experience with modern analytics and instrumentation stacks (Segment, Amplitude, Mixpanel, GA4) and tag management
- Familiarity with marketing automation and lifecycle tooling (HubSpot, Braze, Iterable, Customer.io http://Customer.io)
- Experience in environments where multiple product lines with different go-to-market motions shared a common growth platform
- Background working in both B2B and B2C growth contexts, particularly where self-serve and sales-assisted models coexist
- Comfort with rapid prototyping tools (Cursor, Lovable, or equivalent) for quickly testing ideas
Skills
- Voice is the most human form of communication, yet it's become one of the least trusted.
- Spam, scams, and AI manipulation have eroded what was once a simple way to connect.
- Each month our AI voice technology analyzes 28+ billion calls, protecting over 550 million users and 800+ businesses worldwide.
- This is a pivotal moment for voice.
- As new threats and technologies accelerate, so does demand for trusted voice communication.
- Hiya is growing 40%+ year over year, expanding globally, and defining what voice becomes next.
- You won't just work on what voice is today, you'll shape what it becomes tomorrow:
- smarter, safer, and genuinely worth answering again.
Compensation
- Compensation is determined by role scope, skills, experience, location, and market data.
- $197,000 - $260,000
Benefits
- We're looking for someone to take ownership of the platform's product vision and scale it across the organization.
- In this role, "builder" means taking ownership for turning a growth platform vision into systems that other teams actually use to ship.
- Medical, dental, and vision (PPO & HDHP); 50% dependent coverage
- Benefits & Support
Company info
- We are in the early stages of building this platform, with a GTM engineer already in place and initial traction on the underlying infrastructure.
- The platform is unified across the website and in-product surfaces, giving the whole company shared instrumentation and attribution through the full funnel.
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