Arena Club

Category Marketing Lead

Los Angeles

Sponsorship not specified$90k-$130kDetected 7 days ago

Google AdsPerformance MarketingInfluencer Marketing

About the role

The ideal candidate is a highly analytical, data-driven performance marketer with deep expertise across paid social, influencer marketing, and Google Ads.

Lead the marketing strategy and execution for new category launches, from initial planning through post-launch optimization.
Develop and manage customer acquisition campaigns across paid social, influencer marketing, Google Ads, and emerging growth channels.
Create integrated launch plans in partnership with Merchandising, Design, Analytics, Product, and Operations teams.
Translate category objectives into measurable marketing programs that drive customer acquisition, engagement, and revenue growth.
Establish KPIs, reporting frameworks, and testing plans to continuously optimize performance and maximize ROI.
Partner with internal creative teams to develop compelling messaging, content, and promotional assets.
Manage influencer, agency, and partner relationships to support launch objectives.
Support experiential marketing initiatives, partnerships, events, and activations that amplify category launches.
Arena Club is building the number one digital marketplace for collectibles.
Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, our fully digital marketplace is grounded in trust, transparency, and fun, featuring grading and authentication, vaulting, and digital pack openings that let collectors build and display their collections in a personalized online showroom from anywhere in the world.

5+ years of experience in digital, growth, or performance marketing
2+ years of hands-on expertise managing paid social campaigns across platforms such as Meta, TikTok, YouTube, and X
2+ years of experience managing Google Ads programs, including search, display, and performance-driven acquisition campaigns
Experience launching new products, categories, or business lines
Proven track record of driving measurable customer acquisition and revenue growth through performance marketing
Strong analytical and quantitative skills with experience using data to inform decisions and optimize campaigns
Knowledgeable in experiential marketing, partnerships, events, or brand activations
Ability to manage multiple priorities and thrive in a fast-paced, entrepreneurial environment
Preferred Qualifications
Experience working closely with merchandising teams to support category growth and commercialization efforts
Life at Arena Club isn't for the faint of heart, and that's by design. We're building products and experiences the collectibles world has never seen. This is a proving ground. It demands your best every single day, because anything less means you're falling behind.

Client-side marketing experience at an e-commerce, marketplace, gaming, or consumer technology company
Familiarity with collectibles, sports, gaming, trading cards, or enthusiast-driven communities
The Arena Club Standard

We started by reinventing the hobby with the first-ever digital card show, and we are expanding into new categories so collectors can buy, sell, grade, and showcase everything they care about in one place.

This listing is sourced directly from Arena Club's careers page and normalized into a canonical job model.