Mercer Advisors
Director, Targeted Acquisition
Remote, USA · Director · Contract
Sponsorship not specifiedDetected 2 days ago
Growth MarketingSalesOutbound SalesHRISLeadershipCommunicationProblem SolvingAdaptabilityOrganizational Skills
About the role
- This is a product-centric, player-coach role for someone who enjoys both strategy and execution.
- A critical thread throughout this role is driving effective adoption of AI-powered tools and agent-based workflows to improve speed, personalization, and scale.
- The ideal candidate is already using AI to solve business problems, improve workflows, generate insights, and accelerate execution.
Responsibilities
- You'll define the roadmap, operating model, campaign architecture, and growth strategy for these programs while personally leading key launches, solving complex problems, and building scalable systems that drive measurable business results.
- Own identification and prioritization of high-value target audiences using data, market insights, sales input, and AI-assisted signals.
- Partner with the Director of Specialty Marketing on campaign strategy, content development, and go-to-market planning.
- Personally develop and refine outreach messaging for flagship campaigns across email, LinkedIn, landing pages, and other channels.
- Develop templates, playbooks, and best practices that can scale across markets and specialties.
Requirements
- You are highly analytical, intellectually curious, and energized by solving difficult business problems.
- You are a builder.
- You enjoy creating new programs, improving systems, and turning ideas into real business outcomes.
- You are resourceful, adaptable, and comfortable navigating ambiguity.
- Knowledge, Skills, and Abilities:
- 5-8 years of experience in management consulting, growth strategy, growth marketing, commercialization, product management, business operations, acquisition marketing, or related fields.
- Ability to balance strategic thinking with hands-on execution.
- Equally comfortable developing recommendations and doing the work required to bring them to life.
Nice to have
- This professional role requires availability during standard business hours of Monday through Friday from 8AM to 5PM.
- At times, the role may have early or late hours to meet business tasks and deadlines for external and internal client needs.
- All roles classified as a non-exempt are required to record working time into the timekeeping system daily at the start and end of each workday plus a 30-minute unpaid lunch period.
Skills
- Experience influencing stakeholders and driving adoption without direct authority.
- Strong written and verbal communication skills, with the ability to simplify complex concepts and influence senior stakeholders.
- Highly organized, proactive, and able to thrive in a fast-moving environment with significant ownership and accountability.
- Leverage AI tools to accelerate message variation, personalization, testing, and optimization while maintaining brand standards and quality.
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