The Knot Worldwide

Senior Manager, Performance Media

New York City, New York, United States · Senior

Sponsorship not specified$109k-$187kDetected 8 days ago

SparkData ScienceA/B TestingSEMStrategic CommunicationsCRMForecastingBudgetingLeadershipCommunicationCollaboration

About the role

AND OUR TEAM: The Knot WorldWide is seeking a strategic, data-driven, and collaborative Senior Manager of Performance Media to lead, liaise cross-functionally, and execute on all paid media strategy and execution efforts for our Wedding Marketplaces. As a senior individual contributor, you will be responsible for defining and executing a comprehensive media strategy that drives valuable lead acquisition for TKWW.
This is a critical role that requires a strategic thinker with a deep understanding of the media landscape, a proven track record of collaborating with cross-functional teams, and the ability to effectively communicate and manage workstreams with a multitude of key business stakeholders. You will not only own the media strategy and tactics, but also act as a key partner across the organization, ensuring our media investments directly contribute to our marketplaces' growth and health.
AND OUR TEAM: The Knot WorldWide is seeking a strategic, data-driven, and collaborative Senior Manager of Performance Media to lead, liaise cross-functionally, and execute on all paid media strategy and execution efforts for our Wedding Marketplaces.

Responsibilities

Lead B2C Marketplace Media Strategy & Tactics: Spearhead the development and execution of our Marketplace media strategy across both brands (The Knot and WeddingWire) to drive leads and conversions at a continuously improving return on ad spend (ROAS).
Strategic Cross-Functional Partnerships: Act as a key partner to the Integrated Marketing, Creative, CRM, Data, PMM and MarTech teams. You'll embed deeply within these groups, ensuring seamless collaboration and leveraging insights to refine media strategies.
Scale Performance Through Product & Storefront Feeds: Own the product/storefront feed strategy that fuels dynamic product ads, carousel formats, and Advantage+/Performance Max campaigns across Meta, Google, TikTok, and Pinterest.
Partner with Engineering and MarTech on feed structure, catalog hygiene, and attribute optimization to unlock personalized creative at scale across thousands of vendor storefronts.
Drive Growth Through Creative Strategy & Testing: Partner with creative performance lead, external teams, social/influencer, and creative teams to build paid media creative strategies, curate insights, and connect creative execution to business growth.
Budgeting & Forecasting: Develop, own, and present detailed forecast builds and spend models for various full-funnel media investment scenarios to business stakeholders.
Data & Analytics: Partner with our Data and MarTech teams to leverage Marketing Mix Models (MMMs) and other attribution models to inform and optimize media decisions.
Provide input on a marketing intelligence roadmap that includes MarTech and Data Science enhancements, as well as partner with Engineering and Tracking Architecture teams on platform conversion tracking and integrations.

Requirements

You have hands-on planning, executing, and optimizing successful media programs across a variety of ad platforms including but not limited to Google, Microsoft, TikTok, Meta, Pinterest, YouTube, Programmatic, Reddit
You have experience planning, implementing, and reporting on A/B test across media tactics, creative assets, and audience/customer segmentation.
You possess a keen ability to identify shifts in the media landscape and peer-set insights, recommending strategic adjustments to stay ahead of the curve.
A/B Testing Pro: You have experience planning, implementing, and reporting on A/B test across media tactics, creative assets, and audience/customer segmentation.
Exceptional Communicator: You can clearly and concisely articulate performance reports and test results to all stakeholders, effectively educating and obtaining buy-in for future funding and optimization opportunities.

Nice to have

10+ years of professional experience in marketing media, with a strong background in strategy, execution, operations, cross-functional workstreams, forecasting and exceeding goals.
Agency experience is a plus, particularly in digital strategy, buying, and operations.

Compensation

details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable.
Annual salary range
$108,850 - $186,600 USD

Benefits

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable.
We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.
Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate.

Company info

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out.
From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office..
We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
Together@TKWW is our approach to hybrid work.
It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person.
Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability.
In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Only the data strictly necessary for this purpose is collected.
In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time.

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