Raft
Marketing Specialist (Digital & Campaigns)
San Jose, California
Sponsorship not specifiedDetected 8 hours ago
SEOEmail MarketingContent MarketingContent CalendarsGoogle AnalyticsSalesBusiness DevelopmentWordPressVideo ProductionResearchCommunication
About the role
- RAFT is looking for a multi-talented Marketing Specialist who can think strategically and bring ideas to life.
- This role is based in San Jose, CA and requires regular on-site work (minimum 4 days per week).
- From shaping ideas to executing campaigns, you'll be involved every step of the way.
Responsibilities
- Plan and execute end-to-end digital campaigns that drive awareness, engagement, and revenue
- Define goals, target audiences, and channel strategy, then measure and optimize performance
- Own and manage a content calendar across key platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok)
- Create content aligned to campaign goals and audience needs
- Use AI tools to support content creation, editing, and performance optimization
- Help build and scale RAFT's video and digital marketing capabilities
- SEO & Website Support
- Own and execute SEO strategy, including keyword research, on-page optimization, and performance tracking
- Support website updates and content management (WordPress or similar CMS)
- Develop clear, compelling content across the full funnel, including emails, landing pages, social, and campaigns
Requirements
- 2-4 years of hands-on experience in digital marketing - campaigns, content, SEO, or a combination.
- Portfolio or examples required.
- Working knowledge of Growth-to-Market fundamentals - buyer journey, funnel stages, how marketing and BD connect.
- AI is how you work, not something you use occasionally.
- Experience with building and deploying email campaigns in MailChimp or equivalent.
Benefits
- Competitive pay, health benefits, and 403(b) retirement match
- Bonus opportunities + generous time off (vacation, sick, holidays, shutdown)
- RAFT (Resource Area for Teaching) is a nonprofit organization dedicated to inspiring joy through hands-on learning.
- We design, produce, and deliver affordable STEAM activities that promote creative and experiential learning for students and educators.
Company info
- Visit us at www.RAFT.net to learn more about us
Equal opportunity
- RAFT is an equal opportunity employer.
This listing is sourced directly from Raft's careers page and normalized into a canonical job model.