Marketwake

Media Manager (Paid Search)

Atlanta, Georgia, United States

Sponsorship not specifiedDetected 40 days ago

Data AnalysisData VisualizationA/B TestingSEMGoogle AdsGoogle AnalyticsAccount ManagementExcelResearchCommunicationCollaboration

About the role

Marketwake is on a growth trajectory and is seeking a dynamic Paid Search Media Manager to join our Paid Media team.
This role will focus on advancing our Paid Search initiatives while fostering cross-channel collaboration across our comprehensive Media department.
This role necessitates a seasoned critical thinker and problem-solver who can swiftly adapt and display a proactive, goal-centric approach to work.

Strategically manage Paid Search campaigns across platforms such as Google Ads, Microsoft (Bing) Ads, and emerging search networks across a portfolio of diverse businesses
Monitor, analyze, and optimize campaign performance to meet and exceed KPIs, such as CPC, CTR, ROAS, and CPA.
Develop and refine bid strategies, budget allocations, and A/B testing plans for continuous improvement.
Collaborate with the Paid Media and Account Management teams to plan forthcoming media campaigns, laying the groundwork for impactful and high-performing campaigns
Coordinate and lead third-party/vendor discussions to deliberate ongoing account enhancements and strategic launches
Uphold project punctuality and deliver excellent work through cross-functional internal collaboration

2+ years of hands-on Paid Search management experience, preferably in an agency setting
Effective problem solver with the ability to navigate complexities
Relationship-oriented with a track record of achieving results

Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred but not mandatory
Google Ads Certification (Search, Display, or Analytics) is a plus

Advanced understanding of Google Sheets and Microsoft Excel for data analysis and reporting to identify strategic trends and opportunities
Hands-on experience with Google Analytics, Google Tag Manager, and Looker Studio (or similar analytics platforms)
High-level knowledge of Google Ads, including campaign creation, optimization, and reporting
Organized and detail-oriented
Exceptional communication skills, both written and verbal
Strong team player and embraces collaborative teamwork
Strong presentation skills, facilitating effective communication of media insights and recommendations

This listing is sourced directly from Marketwake's careers page and normalized into a canonical job model.