GitHub

GitHub

Lead Web Strategist, Developer Web Properties

United States · Senior

Sponsorship not specifiedDetected 175 days ago
GitA/B TestingUX ResearchDesign SystemsAccessibilityProject ManagementStakeholder ManagementSEOContent MarketingSocial Media MarketingMarketing AnalyticsGoogle AnalyticsCadenceResearchLeadershipCommunication

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odds of building a lasting career here

37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 9 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 100%

Of 5 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 483 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • They operate with high independence, bring structure to ambiguity, and establish a regular rhythm of business (ROB) for performance reporting, experimentation, and stakeholder alignment.

Responsibilities

  • Own the web experience strategy and roadmap, aligning with Integrated marketing campaigns and company-wide objectives.
  • Own outcomes for your web area, including performance against agreed KPIs and OKRs.
  • Establish and maintain key web KPIs, dashboards, and reporting cadences to share insights and drive action.
  • Lead a test-and-learn program (A/B tests, content experiments, UX research inputs) with clear hypotheses and measurement plans.
  • Use data to validate problem statements and proposed solutions
  • Own the outcome
  • Create clarity
  • Deliver success

Requirements

  • 10+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
  • OR Master's Degree in Business, Marketing, Communications, Finance,
  • Experience leading web strategy, web optimization, digital marketing, or growth initiatives with measurable outcomes.
  • Required Qualifications:
  • OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
  • Engineering, or related field AND 6+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
  • OR Doctorate in Business, Marketing, Communications, Finance, Engineering, or related field AND 4+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
  • OR equivalent experience
  • Strong cross-functional leadership and communication skills, including facilitating discussions that drive decisions.
  • Ability to operate independently and manage multiple workstreams with strong organization and time management.
  • Preferred Qualifications:

Nice to have

  • Customer-obsessed
  • Diverse and inclusive
  • Experience with B2B websites and multi-stakeholder buying journeys.
  • Experience with customer research methods (interviews, usability testing, surveys) and incorporating findings into roadmap decisions.
  • Experience aligning web strategies to integrated marketing campaigns and go-to-market motions.
  • Experience using web analytics and experimentation tools (e.g., Google Analytics/Adobe Analytics, Optimizely/VWO, Amplitude/Mixpanel, Hotjar/FullStory or equivalents).
  • Working knowledge of SEO, conversion rate optimization (CRO), accessibility fundamentals, and web performance best practices.
  • Compensation Range

Compensation

  • The base salary range for this job is USD $121,800.00 - USD $323,200.00 /Yr.
  • These pay ranges are intended to cover roles based across the United States.
  • An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
  • At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock.

Benefits

  • Proactively identify experience gaps and "jobs-to-be-done" issues across web journeys and coordinate optimizations that can also benefit campaign motions.
  • ensure learning is documented and applied across teams.

Company info

  • GitHub is the world's leading AI-powered developer platform with 150 million developers and counting.
  • We're also home to the biggest open-source community on earth (and 99% of the world's software has open-source code in its DNA).
  • Many of the apps and programs you use every day are built on GitHub.
  • Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!).
  • At GitHub, our goal is to create the space you need to do your best work.
  • We're remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are-because we know that people flourish when they can work on their own terms.
  • Join us, and let's change the world, together.
  • EEO Statement
  • GitHub is made up of people from a wide variety of backgrounds and lifestyles.
  • We embrace diversity and invite applications from people of all walks of life.
  • We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences.
  • Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Visa & Work Authorization

  • ployees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences
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This listing is sourced directly from GitHub's careers page and normalized into a canonical job model.