Qualtrics
Senior Analyst, Demand Generation - Paid Social
Dallas, Texas, United States · Senior
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About the role
- Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light.
- You won't have to look to find growth opportunities-ready or not, they'll find you.
- Join over 5,000 people across the globe who think that's work worth doing.
Responsibilities
- At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
- Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
- They are made by a committee - a CX or HR leader who owns the outcome, an insights team that vets the method, an IT and procurement group that stress-tests the platform, and a finance leader who wants to see the return.
- You will build, launch, and optimize campaigns across paid social and programmatic globally - owning execution end to end, from brief to live to optimized to reported.
Requirements
- Execution & Technical Rigor: Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline, alongside working knowledge of CRMs (Salesforce/Marketo), web analytics, and BI tools.
- Data-Driven Decision Making & Communication: Proven ability to run campaign tests, explain platform metrics clearly to stakeholders, and adjust tactics based on data evidence.
Nice to have
- On the Qualtrics Paid Media team, we balance high-autonomy ownership with an 'all-hands' collaborative mindset.
- We love innovation and welcome new ideas, provided they are rooted in data, clear logic, and measurable business impact.
- QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- Amazing QGroup Communities
- Mondays and Thursdays, plus one day selected by your organizational leader.
Benefits
- From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business.
Company info
- But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally.
- When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them.
- As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations.
This listing is sourced directly from Qualtrics's careers page and normalized into a canonical job model.