SentiLink
Demand Generation Associate/Specialist
United States · Mid
Sponsorship not specified$95k-$120kDetected 15 days ago
Project ManagementSocial Media MarketingBrand StrategyMarketing AnalyticsHubSpotSalesforceGoogle AnalyticsCRMSalesLeadershipCommunicationCollaborationOrganizational Skills
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odds of building a lasting career here
47Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- Each day, we verify more than 3 million identities, flagging 150k+ fraud attempts in the process.
- The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details.
- At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments.
Responsibilities
- Support the development and execution of demand generation campaigns aligned with business goals and target audiences.
- Use marketing automation tools to build and manage targeted campaigns.
- Support lead scoring, segmentation, and nurturing programs.
- Help improve the process for converting leads into qualified opportunities.
- Partner with the content team to develop relevant materials for different stages of the buyer's journey.
- Help maintain consistent messaging and branding across demand generation activities.
- Prepare regular reports on key metrics, including lead volume, engagement, and conversion rates.
- Work closely with the Sales team to understand lead qualification criteria and support the handoff of marketing qualified leads (MQLs).
- Collaborate with cross-functional teams to coordinate campaign activities.
- Help manage relationships with external agencies and freelancers.
Requirements
- 3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS.
- Experience supporting or executing demand generation campaigns with measurable results.
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable.
- Experience coordinating integrated marketing campaigns across multiple channels.
- Analytical mindset with the ability to interpret campaign data and identify trends.
Nice to have
- Familiarity with the fraud and risk solutions landscape is a plus.
Compensation
- $95,000 - $120,000/year + equity + benefits
- Note: This salary range may be inclusive of several career levels, and the actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, and qualifications.
Benefits
- Employer paid group health insurance for you and your dependents
- Flexible paid time off
- Home office stipend, and more!
Company info
- SentiLink https://www.sentilink.com/ helps institutions and protects customers by accurately resolving identities and flagging fraud risk.
- We've been named to the Forbes Fintech 50 https://www.forbes.com/companies/sentilink/?list=fintech50 and as a 2026 FICO Industry Vanguard Decision Award Winner https://www.businesswire.com/news/home/20260330439998/en/SentiLink-Named-a-2026-FICO-Industry-Vanguard-Decision-Award-Winner-for-Leadership-in-Identity-Theft-Detection.
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