AtoB

Lifecycle Marketing Manager

San Francisco Bay Area · Staff+

Sponsorship not specifiedDetected 156 days ago

SQLSparkA/B TestingEmail MarketingWritingHubSpotSalesforceGrowth MarketingLogisticsCustomer SuccessShopifyLeadershipCommunicationCollaboration

About the role

This isn't a role about sending newsletters.
If you're the kind of marketer who gets excited about open rates, conversion funnels, and finding the perfect subject line, this role is for you.

Own the end-to-end lifecycle marketing strategy and execution, from onboarding sequences to win-back campaigns, driving engagement across our customer base of fleet managers and drivers
Design and execute targeted campaigns based on customer behavior, usage patterns, and lifecycle stage, ensuring the right message reaches the right person at the right time
Partner cross-functionally with Product, Sales, Partnerships, and Customer Success to align on messaging, identify engagement opportunities, and surface insights from customer behavior data
Maintain rigorous quality standards across all customer communications, ensuring brand consistency, technical accuracy, and empathy for our customer base
Deep expertise in HubSpot and modern email marketing platforms, with hands-on experience building complex automation workflows, segmentation strategies, and multi-touch nurture programs
Strong analytical skills with fluency in interpreting marketing metrics, customer data, and A/B test results to inform strategy and optimize performance
We're building something big, and we want you to share in the upside.
We believe in-person collaboration drives better outcomes, especially in a high-growth environment.
We move fast, we build with purpose, and we center our customers in every decision.

4-6 years of experience in lifecycle marketing, email marketing, or customer engagement roles, with a proven track record of driving measurable business outcomes through automated campaigns
Demonstrated ability to work with AI-driven tools (Claude Code, Cursor, or similar platforms) to enhance productivity, streamline workflows, and scale marketing operations
Excellent copywriting and storytelling skills, with the ability to write clear, compelling messages for diverse audiences (from fleet managers to drivers on the road)
Comfort with ambiguity and a builder mentality.

Experience in fintech, payments, or B2B SaaS, particularly in industries with complex, multi-stakeholder customer bases
Familiarity with SQL or experience pulling and analyzing data directly from databases or analytics platforms
Background in growth marketing or product-led growth, with experience driving activation, engagement, and retention metrics

The trucking and logistics industry provides the backbone of the economy.
But the payments infrastructure on which it runs is broken.
The incumbent players in this space often overlook the economic and practical needs of this user base.
Supply chains rely on the timely movement of capital to function efficiently.
Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay.
Our history and background

Competitive base salary plus equity.
Growth: This is an opportunity to define the lifecycle marketing function at a company processing billions in annual payment volume.

For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures.
We're changing that.
AtoB https://atob.com/ is building Stripe for Transportation - modernizing the payments infrastructure for trucking and logistics.
As we pursue that end game, we aim to center our customers in every way - offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives.
We build for fleet managers in the office and drivers on the road.
We strive for products that are efficient, satisfying, and useful.
Our customers enable our modern economy - they deserve it.
Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store.

This listing is sourced directly from AtoB's careers page and normalized into a canonical job model.