Convera
Campaign Operations Program Manager
Work From Home - USA
Sponsorship not specifiedDetected 1 day ago
Stakeholder ManagementSalesforceCRMSalesLeadership
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odds of building a lasting career here
36Risky
Cap-exempt (no lottery)0
Sponsors this role75
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- The ideal candidate combines deep expertise in marketing automation-particularly Salesforce Account Engagement (Pardot)-with strong operational leadership and program management skills.
- They will be responsible for scaling operational processes, optimizing campaign performance, and supporting the broader marketing and sales organization.
Responsibilities
- Partner with Brand & Content, Product Marketing, and Sales teams to translate business objectives into integrated campaign strategies.
- Ensure flawless campaign delivery, including campaign design and setup, Pardot form build, email journey orchestration, lead routing, QA, and post-launch monitoring.
- Develop and maintain standardized campaign frameworks, processes, and playbooks to improve operational efficiency, scalability, and campaign effectiveness.
- Oversee the campaign operations function and provide day-to-day guidance and support to the Senior Campaign Operations Specialist.
- Act as a player-coach-providing strategic direction while staying hands-on to support the function, foster shared ownership, and lead by example.
- Own end-to-end campaign operations processes, identifying opportunities to streamline workflows, improve efficiency, and eliminate bottlenecks.
- Serve as the subject matter expert on marketing automation best practices, including lead scoring, segmentation, nurture programs, and email performance.
- Partner closely with Sales Operations and Revenue Operations to ensure effective lead management, CRM alignment, and reporting accuracy.
- Evaluate, recommend, and implement process improvements, tools, and technology enhancements to improve campaign performance and operational efficiency.
- Ensure marketing data integrity by owning the initial data flow into the Revenue Operations stack and partnering with Revenue Operations to monitor and maintain Pardot-SFDC mapping integration and field mapping, and data quality.
Benefits
- Foster a culture of accountability, continuous learning, knowledge sharing, and operational excellence.
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This listing is sourced directly from Convera's careers page and normalized into a canonical job model.