Cargurus Inc.

Cargurus Inc.

Brand Marketing Manager

Boston, Massachusetts, United States · Director

Sponsorship not specified$113k-$142kDetected 42 days ago
Brand StrategyGoogle AnalyticsPerformance MarketingLeadershipCommunicationCollaboration

About the role

  • Director of Brand Marketing to oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK - managing strategy, execution, and performance.

Responsibilities

  • Lead integrated brand campaigns across US, CA, and UK - from brief to launch - partnering with PR, product marketing, and media teams across TV, CTV, OOH, audio, influencer, social, and sponsorships.
  • Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team.
  • Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential, executing activation, and amplifying across paid and owned channels.
  • Build executive-ready reporting that translates our brand efforts into business impact with clear insights and future investment recommendations.
  • Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales
  • Strong creative instincts with the ability to give clear, effective direction to agencies and partners.
  • Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales; track budgets across creative and sponsorship programs
  • Solid grasp of brand strategy and its impact on business outcomes, with a data-driven approach to balancing brand building with bottom-line results.
  • Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways.

Skills

  • Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth.
  • That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one.
  • Today, tens of millions of consumers visit CarGurus.com each month, and 30,000 dealerships use our products.
  • But they're not the only ones who love CarGurus-our employees do, too.
  • Disrupting a trillion-dollar industry requires fresh and diverse perspectives.
  • Come join us for the ride!
  • Role overview
  • The Brand Marketing Manager will work directly with the Sr.

Compensation

  • The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position.
  • On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
  • This annual base salary forms part of a comprehensive Total Rewards Package.
  • Position Pay Range
  • $113,000 - $142,000 USD

Benefits

  • Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact.
  • In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
  • We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us.
  • Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
  • Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
  • A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being.

Company info

  • At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
  • What we do
  • The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and 30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
  • At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination.
  • We started as a small team of developers determined to bring trust and transparency to car shopping.
  • In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
  • The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step.
  • We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth.

Visa & Work Authorization

  • Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact.
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This listing is sourced directly from Cargurus Inc.'s careers page and normalized into a canonical job model.