Primer
Head of Brand
San Francisco
Sponsorship not specifiedDetected 19 days ago
AccessibilityPhotography
About the role
- Primer has all the makings of an iconic brand: a big vision to solve one of the hardest problems in America, real stories of lives we've changed across the country, and strong cultural tailwinds pushing us forward.
- Your job is to harness this momentum and craft a brand that millions of families from all walks of life trust with the most important decision they make each year: their child's school.
- You'll inherit our existing brand systems, which you see today across Primer.com http://Primer.com, and be tasked with growing this foundation into the future of Primer's brand.
Responsibilities
- Craft our brand norms. These are the standards that define our voice, language, and visual identity. The kind of thing a campus team or a writer can actually pick up and use, not a deck that sits in a drive.
- Build the local engine. We have hundreds (and soon thousands) of local educators who are the face of Primer to our families. Creating a consistent brand experience is a unique challenge, and you will own it end-to-end.
- Consistency without bottlenecks. Build the operating system that dials in every public-facing artifact we ship. Fight the approval-chain-by-vibes with clear standards and lightweight checks against them.
- Partner with Growth, Admissions, and Product to establish the messaging, identity, and creative standards used across marketing, admissions, and the product experience, enabling each team to execute within those standards.
- A strong operator who loves building systems. You're clear-eyed about the complexity of a central brand function with dozens of local spokes.
- You will own the entire surface area of Primer's brand - from our big-picture narrative to individual brand assets across visual design, photography, film content, and copy.
Requirements
- You can set the voice and language standards and enforce them.
- You can say no when something's off and make people glad they asked.
Benefits
- a big vision to solve one of the hardest problems in America, real stories of lives we've changed across the country, and strong cultural tailwinds pushing us forward.
- Own our narrative - where we fit in the broader education ecosystem, how we show up, what we're for and what we're against.
Company info
- Second, we are a central marketing & brand org with dozens (and soon hundreds) of local Primers.
Visa & Work Authorization
- Most education brands opt for pure exclusivity or pure accessibility, but that won't work for Primer.
This listing is sourced directly from Primer's careers page and normalized into a canonical job model.