PolicyMe

Growth Marketing Specialist (Remote)

Ontario

Sponsorship not specified$80k-$105kDetected 14 days ago

A/B TestingHubSpotSalesforceCRMGrowth MarketingPerformance ManagementCommunication

About the role

This is an exciting opportunity to shape how millions of customer interactions are delivered while driving measurable business impact through experimentation, automation, and data-driven decision making.

Design customer journeys across the full lifecycle, from acquisition and onboarding through retention and re-engagement.
Continuously test, measure, and optimize campaigns through A/B testing and performance analysis.
Design email and lifecycle assets using AI (Claude), then build them as modules and templates in HubSpot.
Build and maintain the workflows that power our customer journeys - enrolment logic, triggers, branching, segmentation to deliver highly personalized customer experience.
Partner with Product, Growth, Design, and Data teams to launch campaigns supporting new products, features, and business initiatives.
You'll partner closely with Product, Growth, Design, Data, and Customer Experience teams to build personalized journeys that improve engagement, conversion, retention, and cross-sell opportunities.
We're hiring to support increasing demand and continue delivering an exceptional customer experience.
Job Vacancy: This role reflects growth in our team and expanded operational scope. We're hiring to support increasing demand and continue delivering an exceptional customer experience.

2-3+ years of experience in growth marketing, product marketing, customer marketing, lifecycle marketing, or similar marketing roles within a fast-paced technology company, agency, or consumer brand.
You enjoy breaking down complex customer journeys into scalable workflows.
You have strong written communication skills with an eye for customer-centric messaging.
You can tell the difference between copy that serves the customer and copy that serves us.
You're AI-literate, with a proven track record of solving problems and optimizing your work with AI.

Experience with lifecycle marketing platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar CRM tools.
Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
Compensation: The total target cash compensation for this role is $80,000-$105,000 CAD, based on experience.
We'll walk through the details together during the interview.
We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options.
If you're looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you!
To learn more, visit www.policyme.com.
Additional Notes:

The total target cash compensation for this role is $80,000-$105,000 CAD, based on experience.

Generous PTO - 20 vacation days
A comprehensive benefits plan with premiums paid in full by PolicyMe
Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
Access to stock options based on performance
Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs.

We are committed to providing an accessible hiring experience.
If you require accommodations during the application process, please indicate this in the "Additional Information" section of your application.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
We're on a mission to modernize insurance, making it simpler, more accessible, and customer-first.
The insurance industry is a $1T market that has remained largely untouched by the digital revolution, and PolicyMe is here to change that.
As our Growth Marketing Specialist, you'll own the strategy and execution of customer lifecycle marketing across multiple touchpoints, helping customers get the right message at the right time.
At PolicyMe, we are Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast.
Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible.
As a remote-first, Toronto-based startup with big ambitions, we're looking for a Growth Marketing Specialist to help us build the future of insurance in Canada and beyond.

PolicyMe is an equal opportunity employer.
We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
Accessibility Statement: We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the "Additional Information" section of your application.

This listing is sourced directly from PolicyMe's careers page and normalized into a canonical job model.