Tatari

Brand Planner

New York, New York, United States · Senior

Sponsorship not specified$80k-$110kDetected 13 days ago

Machine LearningSalesforceCRMSignal Processing

About the role

TV advertising has never had more data behind it.
Now we're looking for someone who can put that intelligence at the center of every media plan we bring to clients.
In every case, your work starts with the audience, the data, and the 'why' - and ends with a strategy that connects audience intelligence to measurable outcomes.

Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence
Develop scaling plans for existing clients that show a clear path from where they are today to where they can grow, with the strategic rationale to back it up
A genuine curiosity about AI and how it can make media planning smarter - with hands-on experience or a demonstrated drive to build it
Team building events
We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

5+ years of experience in media planning, strategic planning, or client strategy role in within linear TV, streaming, or digital video
Working knowledge of the convergent TV landscape - linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement)
Experience working directly with brands, agencies, or advertisers in a client-facing capacity

Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.)
Familiarity with attribution and conversion measurement for video campaigns
Background in agency planning, network sales planning, or DSP/programmatic environments
Exposure to Salesforce or similar CRM platforms

Tatari is on a mission to revolutionize TV advertising.
Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world's fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads.
Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday ( Best Connected TV Platform), AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies).
Tatari has also been recognized as the Best Place to Work by Inc.
Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all.

This listing is sourced directly from Tatari's careers page and normalized into a canonical job model.