System1

General Manager, Startpage

Los Angeles, CA · Exec · Full-time

Sponsorship not specifiedDetected 145 days ago

A/B TestingProduct StrategyLeadership

About the role

Search is undergoing its most significant evolution in decades.
Startpage is uniquely positioned to capitalize on these shifts as a trusted privacy-first alternative serving millions of users worldwide.
The successful candidate will understand how emerging technologies, including AI, are reshaping consumer behavior and will help ensure Startpage continues to innovate while remaining true to its privacy-first mission.

Own the overall operating plan, strategy, and financial performance of Startpage.
Drive sustainable growth in users, engagement, revenue, and profitability.

8+ years of experience building and scaling consumer internet businesses.
Experience leading growth and/or product marketing for a consumer product at scale.
Demonstrated success driving user acquisition, engagement, retention, and revenue growth.
Strong understanding of lifecycle marketing, consumer acquisition, monetization, partnerships, and brand development.
Experience managing meaningful business metrics and operating plans, ideally with direct P&L responsibility.
Strong strategic thinker with a bias toward execution and measurable results.
Passion for consumer products and delivering outstanding user experiences.
Experience with search, browsers, consumer subscriptions, digital media, marketplaces, or other scaled consumer internet businesses.

Define and execute the product strategy for Startpage's search and browsing experiences.
Champion the voice of the customer across all product decisions.
Ensure product investments align with business objectives, user needs, and brand positioning.
Monitor changes in search, browsers, AI-assisted discovery, and consumer behavior.
Evaluate emerging technologies and partnerships that can strengthen Startpage's competitive position.
Help shape Startpage's long-term strategy as search and AI continue to converge.
Ensure Startpage remains relevant as the search ecosystem evolves while maintaining its commitment to privacy and transparency.

The U.S. base salary range for this full-time position is $220,000 - $300,000 + bonus + equity + benefits.

We are seeking a General Manager to lead the next phase of Startpage's growth by expanding our user base, strengthening our brand, accelerating product adoption, deepening user engagement, and driving profitable growth.
Founded in the Netherlands and built on privacy-by-design principles, Startpage has grown into one of the world's leading privacy-focused search platforms.

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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