Formal
Product Marketing Manager
San Francisco · Full-time
Sponsorship not specifiedDetected 337 days ago
DatadogComplianceProject ManagementSalesPipeline ManagementRecruitingHIPAALeadershipCommunication
About the role
- As our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market.
Responsibilities
- Develop and execute marketing strategies that align with Formal's business objectives and target audiences
- Create and maintain product positioning and messaging that differentiates Formal in the market
- Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
- Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.
- Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials
Requirements
- 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
- Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies
Compensation
- This role offers cash compensation and a stock options grant.
- The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.
- Partially covered for your dependents
Benefits
- 100% medical, dental & vision insurance coverage for you
Company info
- About Formal
- Formal is data security platform designed to help teams understand and control their data on autopilot.
- We're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time.
- This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.
- We are trusted by leading companies such as Ramp, Gusto, Notion to solve problems across data security and compliance, data quality management, and infrastructure access.
- Formal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.
- Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
This listing is sourced directly from Formal's careers page and normalized into a canonical job model.