AppZen

Senior Manager of Demand Generation

San Jose, California · Senior

Sponsorship not specified$140k-$190kDetected 357 days ago

A/B TestingProject ManagementHubSpotSalesforceMarketoGoogle AnalyticsGrowth MarketingPerformance MarketingResearchCollaborationAccounts Payable

About the role

Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions.
Global enterprises, including one-third of the Fortune 500, use AppZen's invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.

Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.
Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.
Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops.
Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments.
Leverage insights to continuously optimize performance across channels and tactics.
Own reporting and insights for your campaigns-what worked, what didn't, and why.
the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage.

5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
Experience collaborating with Sales and SDR teams to drive program success
Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
A test-and-learn attitude with curiosity, creativity, and grit
Why Join AppZen?

AppZen is the leader in autonomous spend-to-pay software.
To learn more, visit us at www.appzen.com.
The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine.

Support field marketing and partner marketing initiatives as part of larger integrated programs.

This listing is sourced directly from AppZen's careers page and normalized into a canonical job model.