swyfft
VP, Marketing
United States · Vp
Sponsorship not specifiedDetected 20 days ago
Data AnalysisSEOSEMBrand StrategyHubSpotSalesforceCRMHRCustomer SupportLeadershipCommunicationUnderwritingProperty & Casualty
About the role
- We need fresh ideas, great leadership and a communication plan that articulates our value proposition in highly competitive and often volatile markets.
- We're looking for a builder - someone who is energized by the challenge of establishing a brand in difficult markets, who understands the nuances of insurance distribution, and who can move fast without sacrificing quality.
- Swyfft is about to embark on a very exciting time filled with growth and opportunity.
Responsibilities
- Develop messaging frameworks that clearly communicate our expertise in CAT-exposed coastal regions and California markets.
- Design and execute agent and broker recruitment campaigns to rapidly grow our distribution network across our current states and into new markets as we expand.
- Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents operating in admitted and non-admitted markets.
- Develop co-marketing programs and collateral that support our distribution partners in the field.
- Create compelling content, thought leadership articles, market updates, CAT event communications, and producer resources that build credibility and drive engagement.
- Leverage data analytics to measure campaign performance and optimize spend across traditional and social media channels.
Requirements
- Experience driving revenue growth, pipeline creation, and GWP through measurable marketing strategies.
- Experience with both B2B marketing (agents, brokers, wholesale distribution channels) and B2C or policyholder-facing communications.
- you can write, present, and persuade across various audiences.
- Previous experience leading a small marketing team with varying levels of experience is required.
Nice to have
- Bachelor's degree in Marketing, Business, Communications, or a related field required.
- Advanced Degree preferred.
Skills
- Must be proficient with modern MarTech stacks (e.g., Salesforce, HubSpot, CMS platforms, analytics and creative tools).
- Ability to communicate effectively using programs such as Slack & MS Teams.
- Reliable high-speed internet connectivity required.
- Designated quiet work from home space.
- Compensation for this position will vary based on skills, qualifications, and experience.
- Base compensation does not include bonuses or other incentives that the company may choose to pay at its sole discretion.
- In addition to base compensation Swyfft offers a comprehensive benefit package.
- Medical, Dental, and Vision
- Short- and Long-Term Disability (Company Paid)
- Voluntary Long-Term Disability
- Employee Life & AD&D (Company Paid)
- Voluntary Employee, Spouse, and Child Life & AD&D
Compensation
- Compensation for this position will vary based on skills, qualifications, and experience.
Benefits
- We Have a Great Benefits Package!
- Healthcare, Dependent Care and Transit FSA, and Healthcare Savings Account (HSA)
- 401K with a generous matching contribution and no vesting schedule
- 20 days of PTO annually (prorated based on hire date)
This listing is sourced directly from swyfft's careers page and normalized into a canonical job model.