Float

Senior Product Marketing Manager

Toronto, Canada · Senior

Sponsorship not specifiedDetected 88 days ago

SnowflakeA/B TestingProduct ManagementCustomer SuccessShopifyLeadershipCommunicationCollaborationAdaptability

About the role

This is a hands-on, individual contributor role.
This is not a role focused only on launches.
You will work end-to-end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.

Develop messaging that resonates with target segments and evolves with the product
Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
At Float, Product Marketing Managers are adoption architects-they own the strategy and execution that drives product adoption across the entire customer journey.
Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)
Identify adoption gaps and design programs to improve usage and engagement
Lead and support product launches but go beyond them into ongoing lifecycle and growth programs
You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float's multi-product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.
Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.
We use technology, including artificial intelligence (AI), to support parts of our hiring process.
Collaborate with an ambitious and supportive team

You can connect product, market, and customer needs
Curious and adaptable: You can operate in ambiguity and evolve quickly
Collaborative: You work seamlessly across Product, Sales, CS, and Marketing
As a PMM, you are central to that outcome designing how our products are understood, adopted, and expanded across the customer base.

And we're looking for bold innovators to help shape the future of business finance in Canada.
Hybrid work model - we are based in Toronto with in-office days for connection and collaboration

This listing is sourced directly from Float's careers page and normalized into a canonical job model.