O'Keefe Media Group

O'Keefe Media Group

Marketing Director

West Palm Beach, FL · Director

Sponsorship not specified$70k-$90kDetected 1 day ago
AlgorithmsEmail MarketingLeadershipPublic Speaking

About the role

  • Through investigative reporting, undercover journalism, digital media, and audience engagement, O'Keefe Media Group reaches millions of viewers and readers across the country.
  • Success in this role is measured by audience growth, revenue generation, sponsorship acquisition, merchandise sales, and sustained membership growth.
  • Identify, cultivate, negotiate, and secure sponsorships and advertising partnerships that generate meaningful revenue for OMG programming and special projects.

Responsibilities

  • We are committed to producing journalism that informs the public, holds powerful institutions accountable, and drives meaningful impact.
  • Position Overview The Marketing Director is responsible for driving the growth of O'Keefe Media Group by expanding audiences, increasing revenue, and building a loyal community around On the Inside, My Price is My Life, and future media initiatives.
  • This role leads the organization's marketing strategy across organic social media, paid advertising, sponsorship development, merchandise promotion, and subscription growth.
  • The Marketing Director will develop campaigns that convert viewers into long-term supporters while expanding OMG's reach across YouTube, X, Instagram, Facebook, email, podcasts, and emerging platforms.
  • Develop and execute a comprehensive marketing strategy that grows the audience across all OMG digital platforms through organic content, paid advertising, partnerships, and promotional campaigns.
  • Build and optimize marketing funnels that convert viewers into subscribers, members, donors, customers, and long-term supporters.
  • Grow merchandise into a significant revenue channel by developing promotional campaigns, coordinating product launches, and integrating merchandise throughout podcasts, live streams, investigations, and social media.
  • Plan, execute, and optimize paid advertising campaigns across Meta, YouTube, Google, X, and other platforms to maximize audience growth and return on investment.
  • Develop marketing campaigns that promote investigations, documentaries, events, podcasts, merchandise, memberships, and strategic initiatives.
  • Create compelling copy, headlines, thumbnails, landing pages, email campaigns, and calls-to-action that improve click-through rates, watch time, and conversions.

Compensation

  • Compensation $70,000-$90,000 base salary with a profit-sharing package based on performance.

Visa & Work Authorization

  • Success in this role is measured by audience growth, revenue generation, sponsorship acquisition, merchandise sales, and sustained membership growth.
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This listing is sourced directly from O'Keefe Media Group's careers page and normalized into a canonical job model.