Tennr
Growth Marketing Manager
New York City Office · Mid
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About the role
- Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations.
- They search for specific problems, not product categories, and more of them now ask ChatGPT or Claude which vendors to consider.
- Learning how they search and what they respond to is the core of the job.
Responsibilities
- Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV.
- SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent.
- Measurement: Build the framework for CPL, CPQL, and pipeline contribution, and keep conversion signal clean so platforms optimize toward qualified pipeline.
- Cross-Functional Partnership: Work with Sales on target segments, Content Marketing on paid offers, and Brand and Design on creative.
- Own The Trade Desk, including audience selection, account-based targeting, and connected TV.
- Own keyword strategy, on-page and technical SEO, and organic growth.
- Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent.
Requirements
- You can show campaigns you've run and explain the thinking behind them.
- 2-4 years owning paid programs end-to-end, ideally at a B2B SaaS company. A management consulting background (MBB or similar) before that is a strong plus.
- Hands-on experience building enrichment and audience workflows in Clay.
- Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not clicks.
- Builder DNA. You've taken a channel from 0 to 1 and scaled what worked.
- Creative judgment that sets you apart from a flood of AI slop. You can show campaigns you've run and explain the thinking behind them.
- Have run campaigns in The Trade Desk or another DSP.
- Have healthcare or healthtech experience.
- Have run Reddit, X, or trade media campaigns.
- WHY TENNR?
- Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won't just talk about things, you'll get them done. And feel the impact.
Nice to have
- 2-4 years owning paid programs end-to-end, ideally at a B2B SaaS company.
- A management consulting background (MBB or similar) before that is a strong plus.
- Comfort with AI and a habit of experimenting with it, plus a clear sense of where it helps and where it doesn't.
- A PLUS IF YOU...
- Plus a pantry full of snacks.
Benefits
- 100% paid employee health benefit options
- Competitive parental leave
Company info
- Today, when you go to your doctor and get referred to a specialist, your doctor sends out a referral and tells you, "They'll be in touch soon." So you wait.
- Sometimes days, weeks, or even months.
- Because too often providers are overwhelmed with the painstakingly tedious work required to get paid by insurance companies.
- Powered by proprietary models, Tennr handles the complex paperwork that gets patients through the door and providers paid, helping operators get patients the right care, at the right time, in the right setting.
This listing is sourced directly from Tennr's careers page and normalized into a canonical job model.