ATL
Senior Director, Events Audience Strategy & Engagement
New York - Prince St · Director · Contract
Sponsorship not specifiedDetected 31 days ago
Data VisualizationProject ManagementEmail MarketingGoogle AnalyticsOutbound SalesLeadershipCommunicationCollaborationOrganizational Skills
About the role
- Our event portfolio includes multi-day flagship events, topical summits on a range of issues from education to criminal justice, custom programs, and on-the-record roundtable discussions with leading thinkers and changemakers.
- This role is responsible for identifying and engaging the right audience for each event-whether that means curating an intimate group of senior-level decision-makers or driving broad interest in a high-profile flagship.
- This person understands how to pair content with audience goals, works comfortably across editorial and commercial teams, and brings both strategic thinking and executional rigor to their work.
Nice to have
- Oversee campaign development across email, paid, and organic channels.
- Define and track KPIs for each event, including registration, attendance, and audience quality.
- Translate performance insights into actionable campaign improvements.
- 8+ years of experience in event marketing, audience development, or campaign management.
- Track record of owning multi-channel event campaigns and delivering against performance goals.
- Strong writing, segmentation, and targeting skills.
- Experience with email marketing platforms (Sailthru preferred), campaign reporting tools (Looker, Google Analytics), and event platforms (Swoogo, Vivenu, Accelevents or similar).
- Skilled collaborator with experience working across editorial, sales, and marketing.
Compensation
- Salary Minimum: $115,000; Salary Maximum: $150,000
Benefits
- Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.
Equal opportunity
- Equal Opportunity Employer.
This listing is sourced directly from ATL's careers page and normalized into a canonical job model.