Definitive Healthcare

Lead Growth Marketing Strategist

Framingham, MA

Sponsorship not specified$114k-$172kDetected 29 days ago

HubSpotSalesforceMarketoCRMGrowth MarketingPerformance MarketingLeadershipCollaboration

About the role

We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
In 2024 and 2025, we earned multiple workplace honors, including Built In's 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.
This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.

Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
Data-Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
Cross-Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
Collaborative mindset - able to partner effectively across marketing, sales, and product.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation.
In this role, you'll own campaign strategy - and some execution - while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact.
Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.

7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
Strong analytical skills and comfort using data to inform decisions and optimizations.
Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
Curiosity and creativity in testing new tactics and scaling what works.

Experience with Agile Marketing and Healthcare Industry marketing a plus.
DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare.
Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.

Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
We're looking for a data-driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals.

This listing is sourced directly from Definitive Healthcare's careers page and normalized into a canonical job model.