GitHub
Sr. Dir, Brand Strategy & Narrative
United States · Senior
Sponsorship not specifiedDetected 162 days ago
GitProduct StrategyContent MarketingBrand StrategyCustomer SuccessLeadershipCommunicationCollaborationWriting
Stay score
odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 9 green-card filings in this occupation, 100% were for a worker who already held the job.
Green-card follow-through: 100%
Of 5 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 483 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
No reports yet — be the first to help the next applicant.
About the role
- You will shape how GitHub tells its story across audiences and moments, from developers to business decision makers, from product launches to global campaigns, from internal strategy to external expression.
- This leader will oversee GitHub's content writing team and help elevate GitHub's narrative craft across channels, moments, and campaigns.
- They will also oversee the GitHub Shop, treating it as both a beloved community touchpoint, a customer incentive, and a brand laboratory - a place to experiment with identity, storytelling, culture, and developer love in tangible form.
Responsibilities
- Lead the development of a modern GitHub brand platform that reflects the current and future state of software development, with AI, agents, developer creativity, enterprise trust, and open collaboration at its core.
- Create durable narrative frameworks that help GitHub communicate consistently across developer, enterprise, partner, community, and internal audiences.
- Partner closely with Microsoft stakeholders to support the broader Microsoft developer brand strategy and GitHub's role within it.
- Drive narrative adoption across the business
- Build programs, playbooks, and stakeholder engagement that help teams understand and apply GitHub's brand strategy in their work.
- Partner with integrated growth, demand generation, product marketing, events, communications, DevRel, and others to ensure the narrative is consistently leveraged into high-impact work.
- Lead brand writing and content craft
- Lead GitHub's content writing team, setting a high bar for narrative quality, technical credibility, creative ambition, and editorial excellence.
- Build stronger connections between brand strategy, content strategy, product storytelling, and campaign execution.
- Own the outcome
Requirements
- 12+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field
- 10+ years experience executing a communications or marketing strategy.
- 10+ years experience with marketing and campaign management.
- Required Qualifications
- OR Bachelor's Degree in Business, Marketing, Communications, or related field AND 10+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field
- OR Master's Degree in Business, Marketing, Communications, or related field AND 8+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field OR equivalent experience
- OR equivalent experience.
- 10+ years experience working cross-functionally with other teams (e.g., Design, Communications, Revenue, Customer Success, external agencies/internal).
Nice to have
- A deep understanding of, and experience with, the software development landscape - including how developers work, what they care about, how modern software teams operate, and how AI is changing the SDLC.
- Strong fluency in the current AI landscape, especially as it relates to software development, developer productivity, agents, coding assistants, automation, security, and enterprise adoption.
- Exceptional writing, editing, storytelling, and positioning instincts - with the ability to simplify complexity without flattening nuance.
- A working knowledge of GitHub as a product and platform - and enough technical fluency to be credible with developers, product teams, and technical stakeholders.
- 7+ years experience with people management, cross-functional project leadership, acting as team lead, or managing an agency.
- Compensation Range
- These pay ranges are intended to cover roles based across the United States.
- These rewards are allocated based on individual impact in role.
Compensation
- The base salary range for this job is USD $141,700.00 - USD $375,800.00 /Yr.
- These pay ranges are intended to cover roles based across the United States.
- An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
- At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock.
Benefits
- Translate GitHub's company strategy, product vision, market position, and cultural DNA into a clear, compelling, and differentiated brand narrative.
Company info
- GitHub is the world's leading AI-powered developer platform with 150 million developers and counting.
- We're also home to the biggest open-source community on earth (and 99% of the world's software has open-source code in its DNA).
- Many of the apps and programs you use every day are built on GitHub.
- Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!).
- At GitHub, our goal is to create the space you need to do your best work.
- We're remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are-because we know that people flourish when they can work on their own terms.
- Join us, and let's change the world, together.
- EEO Statement
- GitHub is made up of people from a wide variety of backgrounds and lifestyles.
- We embrace diversity and invite applications from people of all walks of life.
- We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences.
- Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!
- This leader will define and operationalize a modern, relevant, developer-authentic brand strategy that honors GitHub's deep developer roots while helping the company lead the category into what comes next.
Visa & Work Authorization
- ployees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences
This listing is sourced directly from GitHub's careers page and normalized into a canonical job model.