Nortonlifelock Inc.

Lifecycle Journey Manager, Cross-Sell & Expansion

USA - New York, NY

Sponsorship not specifiedDetected 14 hours ago

Machine LearningData ScienceAgentic AISalesforceCustomer SuccessCommunication

About the role

This role blends strategy with hands-on execution and a strong analytical, experiment-driven mindset.
Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.
set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.
Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
You'll join MoneyLion's Growth & Retention team and own the Cross-Sell & Expansion stage of the user journey - the moment a single-product user becomes a multi-product, high-value customer.
Rather than running channel campaigns, you'll operate as a lifecycle journey manager: you own the strategy, the KPI, and the end-to-end journey that grows product breadth and monetization depth across our portfolio.

Experience in fintech, subscription, or marketplace businesses.
Familiarity with Hightouch, AID, or other decisioning / composable martech platforms.
The chance to join a major global tech company listed on the S&P 500
Modern equipment (Mac/Windows) for work and personal use

The annual base salary for this position is expected to be between $140,000 and $160,000.

Competitive salary with a performance-based bonus scheme (up to 10%)
A meaningful learning & development budget and clear career growth
Comprehensive health and wellbeing benefits
Employee Stock Purchase Plan
Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.
Flexible working hours with hybrid / home-office options

We are an equal-opportunity employer and value diversity at our company.
GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely.

This listing is sourced directly from Nortonlifelock Inc.'s careers page and normalized into a canonical job model.