Hims AND Hers

Hims AND Hers

Director, Product & Marketing Analytics

US Remote · Director · Full-time

Sponsorship not specifiedDetected 12 days ago
PythonSQLBigQuerySnowflakeDatabricksPlatform EngineeringAirflowdbtData ScienceData VisualizationStatisticsA/B TestingSEMMarketing AnalyticsCRMResearchExperimental DesignLeadershipCommunicationOrganizational Skills

About the role

  • As Director of Product & Marketing Analytics, you will define how Hims & Hers measures and acts on the performance of its core products and marketing investments.
  • This role sits at the intersection of experimentation, attribution strategy, and retention analytics, and requires someone who can operate from executive alignment to hands-on methodology.
  • Reports to the VP of Data, Analytics, and Data Science.

Responsibilities

  • Own retention analytics across the subscription lifecycle, including cohort design, churn window decomposition, and segment-level intervention prioritization (product type, WL prior experience, check-in engagement, dose adjustment)
  • Design experimental and observational analyses to identify causal drivers of retention and churn, and translate findings into CRM, product, and clinical interventions
  • Partner with product and clinical teams on evaluation of new features and treatment protocols, side-effect management, check-in experience, snooze/save mechanics
  • Lead the transition from MTA to MTI (Multi-Touch Incrementality), including MMM validation, incrementality test design (geo holdouts, go-dark tests), cross-category halo methodology, and calibration aligned to quarterly finance targets
  • Partner with Marketing leadership to assess paid channel efficiency across SEM, Social, OTT TV, Podcast, and emerging channels, with a clear view of where MTI and MTA diverge and why
  • Support A/B experiment design and analysis across CRM and marketing channels, including AI Decisioning pilots
  • Lead and develop a team of analysts, setting standards for rigor, documentation, experimentation methodology, and deliverable quality
  • Collaborate with Data Platform Engineering to define data model requirements, customer state snapshots, dosage/titration tables, retention PDTs
  • Ensure dashboards and self-serve assets are high-quality, well-documented, and actively used; drive Looker and GrowthBook adoption across product and marketing teams
  • Manage FTE allocation across competing workstreams with real-time reallocation to high-urgency questions

Requirements

  • Expert SQL and experience with large-scale data warehouses (BigQuery, Snowflake, or equivalent)
  • Experience with AI-driven decisioning or personalization platforms (e.g., Hightouch, Braze)

Nice to have

  • Define hero metrics, guardrail metrics, and dashboard frameworks to monitor performance across membership and Rx subscription populations in real time
  • Guide segmentation strategy across user attributes to prioritize where retention investment has the highest ROI
  • Inform media mix decisions by quantifying cross-category halo effects and identifying where paid efficiency assumptions may be under- or overstated
  • Ensure dashboards and self-serve assets are high-quality, well-documented, and actively used
  • Champion causal inference over correlation, actionable insight over descriptive reporting, and clear uncertainty communication

Compensation

  • Maintain visibility into macro-level business sensitivities: e.g., how a 2.5pp shift in retention translates to quarterly and annual revenue impact

Benefits

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • 401k benefits with employer matching contribution
  • We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging.
  • Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability.
  • Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health.
  • We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery.
  • By normalizing health & wellness challenges and innovating on their solutions, we're making better health outcomes easier to achieve.
  • Experience with telehealth, pharmaceutical, or health subscription business models
  • For information on the company's outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals http://www.hims.com/careers-professionals.

Equal opportunity

  • If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation.
  • Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation.
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This listing is sourced directly from Hims AND Hers's careers page and normalized into a canonical job model.