Equifax
Senior Director - Consumer 360 Data & Decisioning
USA - Georgia - Alpharetta - 30005 · Director · Full-time
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About the role
- Equifax is where you can power your possible.
- Primary Location: USA-Atlanta JV White Function: Function - Data and Analytics Schedule: Full time
Responsibilities
- Capability Ownership & Strategy: Drive the roadmap, use-case prioritization, business requirements, backlog, and release readiness for Consumer 360 and decisioning capabilities, aligned to D2C business priorities.
- C360 Solution & Data Design: Partner with business and technology teams to design and implement Consumer Data Platform (CDP/C360) concepts that create trusted, actionable consumer profiles by integrating relevant data across channels and touch-points.
- Data Integration & Governance: Partner with Technology to map consumer data across touch-points, establish common identifiers, and enforce data quality, lineage, and privacy controls.
- Analytics Operationalization: Partner with analytics and data science teams to operationalize predictive insights and scores within consumer journeys and decisioning capabilities, enabling increasingly adaptive and data-driven experiences.
- Technical Oversight & Delivery Governance: Partner with technology and governance teams to ensure consumer data is integrated and managed with appropriate data quality, lineage, privacy, consent, security, and governance controls.
- Business-to-Tech Bridge: Proven ability to collaborate with cross-functional stakeholders to extract business logic and translate it into configurable decisioning frameworks.
- Rule Engine & Decisioning Acumen: Strong experience designing or operationalizing decisioning, personalization, or Next Best Action capabilities that use consumer data and analytical insights to drive relevant actions and experiences.
- Stakeholder Management: Exceptional communication and influence skills with a demonstrated ability to drive alignment across business leaders, product teams, analytics/data science, technical architects, engineering, and governance stakeholders.
- Drive the roadmap, use-case prioritization, business requirements, backlog, and release readiness for Consumer 360 and decisioning capabilities, aligned to D2C business priorities.
Requirements
- In person interviews are required.
- 5+ years experience leading large data product teams and large integrations.
- Analytics & Data Acumen: Strong understanding of predictive analytics, segmentation, consumer behavior, measurement, and the operational use of analytical outputs within business processes and consumer journeys.
- Delivery Leadership: Hands-on experience with Agile delivery-writing business user stories and acceptance criteria, managing decision-logic backlogs, leading UAT, and optimizing rule performance post-launch.
- Domain Knowledge: Experience with marketing automation, digital activation, consumer engagement, or servicing technologies and channels.
- Experience with platforms such as Salesforce Marketing Cloud, OneSignal, or comparable technologies is beneficial.
Compensation
- We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Benefits
- We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Company info
- What could set you apart
Visa & Work Authorization
- This position does not offer immigration sponsorship (current or future) including F-1 STEM OPT extension support.
This listing is sourced directly from Equifax's careers page and normalized into a canonical job model.