Mixpanel

Head of Product Marketing

San Francisco, US (Hybrid) · Exec

Sponsorship not specified$281k-$421kDetected 4 days ago

Data AnalysisA/B TestingProduct ManagementProduct StrategyHRISCustomer SuccessResearchLeadershipCommunication

About the role

The PMM team has a direct hand in shaping how customers experience our product and how the market experiences our brand.

Responsibilities

Develop, test and evangelize Mixpanel's messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint.
Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally.
Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning to drive internal alignment, customer success, and deal conversion.
Partner with our Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value-based narratives that drive effective customer conversations to close.
Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis.
Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements.
Collaborate with Marketing Ops to train and optimize our AI SDRs
Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team.
Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions.
Variable compensation type is determined by your role and level.
In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database.
To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future.
Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors.

Benefits

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
please note that benefits and perks for contract positions will vary*

Company info

We seek to deeply understand our customers' needs, ensuring their success is our north star.
We're Looking For Someone Who Has

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This listing is sourced directly from Mixpanel's careers page and normalized into a canonical job model.