Cognition
Account Based Marketer
San Francisco
Sponsorship not specifiedDetected 197 days ago
Machine LearningSalesAccount Management
About the role
- Cognition is winning in a handful of industries, and the next phase of growth requires turning those wins into a repeatable machine.
- You will be the connective tissue between Sales, Marketing, and Account teams, and the person who makes "how Cognition wins in each industry" a genuine competitive advantage.
Responsibilities
- Own vertical ABM strategy (1:1, 1:few, 1:many), partnering with Field Marketing, PLG and Sales to run targeted campaigns that are grounded in real customer outcomes, not generic messaging
- Partner with Product Marketing to adapt core positioning into vertical-specific demand content, use cases and messaging.
- Track and optimize pipeline performance by vertical and channel
- Proven track record building vertical GTM motions that moved pipeline and revenue
Benefits
- Exposure to regulated industries such as financial services, defense, or healthcare
Company info
- Ensure campaigns are informed by real customer outcomes and tailored to priority accounts within each vertical. Ensure customer proof is embedded everywhere it drives revenue (e.g.campaigns, sales enablement, industry narratives, events, and web).
Equal opportunity
- Cognition is an equal opportunity employer.
- We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
- We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.
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