Ethos
Senior Growth Manager, Re-engagement
Remote US · Senior · Full-time
Sponsorship not specified$250k-$300kDetected 34 days ago
SQLA/B TestingWritingHubSpotCRMSalesOutbound SalesCadenceCommunication
About the role
- Annuities is a higher-stakes B2C product than our core offerings: clients are committing $250K-$300K+, the sales cycle typically requires multiple agent conversations, and re-engagement is materially more important than in less complex product lines.
- Agent scaling is a hard constraint; your job is to relieve it.
- Event-driven outbound on the right cadence and channel mix.
Responsibilities
- Own the Annuities Re-Engagement Roadmap. Design and execute multi-channel campaigns to re-engage post-lead, post-contact prospects and move them along a multi-call, high-consideration sales journey.
- Relieve Agent Load. Build interventions - email content, SMS sequences, landing pages, self-serve tools - that push clients along the funnel without requiring agent time on every touch. Agent scaling is a hard constraint; your job is to relieve it.
- Build Across Three Modes of Re-Engagement: 1) Triggered messaging.
- Build, test, and optimize complex sequences across channels using our CRM / Marketing Automation platforms.
- Partner with the offshore ops team for execution - bandwidth on ops is not the bottleneck; strategy, decision-making, and creative are.
- Data & Segmentation. Work with the Data team to build dynamic user segments. Ensure the right message hits the right user at the exact moment of intent.
- Your job is to design how we get prospects back into the funnel and across the finish line across every channel, without burning agent time we can't scale.
- You will operate as the re-engagement strategist on a shared OKR with the Lead PM, Annuities.
- PM Collaboration. You've worked on a shared goal / OKR with a PM before and have a strong sense of when to lead, when to follow, and how to drive decisions across a cross-functional team.
Requirements
- Technical CRM Proficiency.
- Hands-on expertise with enterprise marketing automation tools (e.g., Braze, Iterable, Customer.io, HubSpot, or similar).
Nice to have
- 6+ Years of Experience.
- Senior-level track record in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company.
- Higher-consideration / higher-AOV product experience strongly preferred.
- Analytical Mindset & SQL.
- Fluent in Lift, Statistical Significance, Cohort Retention, and LTV.
Skills
- #LI-Remote #LI-MB1
- The US national base salary range for this full-time position is $127,000 - $223,000.
- You can find further details of our US benefits at https://www.ethoslife.com/careers/
Compensation
- The US national base salary range for this full-time position is $127,000 - $223,000.
Benefits
- Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.
- With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike.
- Ethos is redefining how life insurance is bought, sold, and underwritten.
- SQL is required (not bonus) - you write your own queries to pull lists and analyze performance.
- Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
This listing is sourced directly from Ethos's careers page and normalized into a canonical job model.