Kimberly-Clark

Kimberly-Clark

Integrated Media Strategy Lead

Chicago Commercial Center · Contract

No sponsorship$140k-$173kDetected 36 days ago
RESTAgileBrand StrategyCRMLeadershipCommunicationMentoringOrganizational Skills

About the role

  • You already know our legendary brands-and so does the rest of the world.
  • In fact, millions of people use Kimberly-Clark products every day.

Responsibilities

  • Help lead the Paid, Earned, Shared & Owned (PESO) media strategy for a given brand & translate that strategy into robust media plans.
  • Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization.
  • Lead brand audience strategy to deliver brand growth objectives successfully. Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.
  • Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.
  • Lead connectivity with internal K-C cross-functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables.
  • Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions. Help shape ongoing measurement framework evolution in service of more real-time measurements.
  • Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
  • Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.
  • In this role, you'll help us deliver better care for billions of people around the world.
  • This is a critical role within the central Kimberly-Clark North America (KCNA) Advanced Marketing Collective organization & is responsible for translating brand objectives into integrated media strategies & delivering them with excellence with the support of our agency eco-system.

Requirements

  • Bachelors degree in Marketing, Business or related field
  • 7+ years of relevant digital marketing or communications planning experience in consumer goods, with a track record of enhancing brand results.
  • Experience working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
  • Has subject matter expertise in at least one key area of digital activation (i.e. Paid, CRM, Audience Strategy, Search, Social, Website Optimization, First Party Data)
  • Highly influential, with excellent executive presence and the ability to motivate others to enhance performance.

Skills

  • Help shape ongoing measurement framework evolution in service of more real-time measurements.

Compensation

  • At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow.
  • Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.
  • The anticipated base pay range for this role is provided above for a fully qualified hire.
  • Actual pay will depend on several factors, such as location, role, skills, performance, and experience.
  • Please note that the stated pay range applies to US locations only.
  • Chicago Commercial Center

Company info

  • Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
  • At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
  • Led by Purpose. Driven by You.
  • About You
  • Cottonelle®.
  • Kimberly-Clark Professional®.
  • We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
  • At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact.
  • We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity.
  • It's all here for you at Kimberly-Clark.
  • Led by Purpose.
  • Driven by You.
  • You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.
  • You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
  • You love what you do, especially when the work you do makes a difference.
  • At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results.
  • When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
  • In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
  • To succeed in this role, you will need the following qualifications:
  • Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value
  • Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
  • Strong organizational skills being able to manage multiple initiatives at once.

Visa & Work Authorization

  • This role is available for local candidates already authorized to work in the role's country only.
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This listing is sourced directly from Kimberly-Clark's careers page and normalized into a canonical job model.