University of Wisconsin - Parkside

Marketing Analytics and Research Specialist

University of Wisconsin Eau Claire

Sponsorship not specified$50k-$65kDetected 1 day ago

Data AnalysisData VisualizationStatisticsConfluenceMarketing AnalyticsSalesforceGoogle AnalyticsCRMHRISResearchLeadershipCommunicationProblem SolvingCritical ThinkingPublic Speaking

About the role

UW-Eau Claire, an institution of approximately 9,000 students and 1,200 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad.
We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation.
To learn more about UWEC, visit https://www.uwec.edu/human-resources/employment-opportunities/.

Responsibilities

Trains researchers, provides feedback on research design or communication, monitors workflows, and resolves routine personnel issues. May supervise staff
Executes primary and secondary consumer research methodologies, synthesizes and analyzes data, and reports results to support a variety of functional areas
May manage budgets or contracts for third parties
Manages stakeholder relationships to understand consumer research needs and resolves issues as they arise

Requirements

Bachelor's degree in marketing, market research, business, communications, statistics, data analytics, social sciences, or a related field.
A minimum of three (3) years of professional experience in marketing analytics, data analytics, market research, consumer insights, business intelligence, or a closely related field.
Strong written, verbal, and presentation communication skills, including the ability to communicate technical concepts to non-technical audiences.
Demonstrated ability to work collaboratively with diverse stakeholders and cross-functional teams.

Nice to have

Experience partnering with stakeholders to translate business needs into analytics, reporting, and research solutions.
Experience analyzing and optimizing marketing, communications, enrollment, or audience engagement efforts using data and performance metrics.
Experience with analytics, visualization, survey, CRM, or reporting platforms such as Google Analytics, Looker Studio, Tableau, Power BI, Qualtrics, Slate, Salesforce, or similar tools.
Experience conducting audience, consumer, or marketing research, including surveys, focus groups, interviews, competitive analysis, or audience segmentation.
Experience supporting strategic planning, marketing strategy development, or organizational decision making through analytics and audience insights.
Experience presenting analytics findings and strategic recommendations to leadership or executive stakeholders to inform decision making.
Experience managing research vendors, consultants, or third-party data resources.

Skills

Collects, analyzes, and interprets qualitative and quantitative research data and communicates findings and recommendations to stakeholders

Compensation

$50,000-$65,000 based on relevant experience

Equal opportunity

UW is an Equal Opportunity Employer

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