Freddiemac

Paid Media Planning and Marketing Strategist

McLean, VA · Full-time

Sponsorship not specified$92k-$138kDetected 4 days ago

Data VisualizationProject ManagementSEMCRMAccountingCommunication

About the role

In this role, you will be responsible for overseeing and optimizing media strategies to ensure maximum performance and efficiency across various lines of business and audiences (B2B/B2C).

Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
Experience in developing processes and working closely with cross-functional teams.
Ability to build rapport to influence decisions at all levels.
Manage end-to-end paid media campaigns across various channels (social, direct to publisher, SEM, emerging, traditional, and programmatic) ensuring alignment with overall marketing and campaign strategies.
Develop and implement new media campaigns as needed, including planning, creative development and execution.
Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources to increase return on investment.
Coordinate invoices and collaborate with finance and accounting teams to reconcile as needed.
Freddie Mac partners with BountyJobs for contingency search business through outside firms.

5-7 years paid media experience required, with at least 2+ years' experience leading media strategies for large corporate brands.
Bachelor's degree in marketing, communications, business, or related field (or equivalent experience).
Comprehensive knowledge of media planning, buying, campaign management, optimization techniques, and budget management.
Strong proficiency in analytics tools, conversion tracking, tagging, and attribution.
Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in media performance.
Proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
Familiarity with data visualization tools, marketing automation, CRM, web analytics, and other associated measurement tools.
Ability to work independently as well as collaboratively in a team setting.
Strong ability to prioritize
Proven track record of launching large projects successfully through project management and process creation.
Exceptional written and verbal communicator with strong attention to detail.
Keys to Success in this Role:
Strong strategic marketing experience, with the ability to develop integrated marketing plans across paid, earned and owned channels.
you'll manage multiple campaigns with competing deadlines and priorities within the organization.

Ensure seamless integration of media campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.

This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program.

If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs.
Information on these benefit programs is available on our Careers site.

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it's at the core of everything we do.
Since our charter in 1970, we have made home possible for more than 90 million families across the country.
Join an organization where your work contributes to a greater purpose.
We are seeking a skilled Paid Media Planning and Marketing Strategist with hands-on experience developing, managing, and executing integrated media campaigns across multiple channels.

This listing is sourced directly from Freddiemac's careers page and normalized into a canonical job model.