Sol de Janeiro
Senior Manager, Performance Media
New York Metropolitan - Hybrid · Senior · Full-time
Sponsorship not specified$120k-$140kDetected 27 days ago
SEMPerformance MarketingLeadershipCommunicationCollaboration
About the role
- Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit.
- Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.
Responsibilities
- Drive revenue growth through paid channels and affiliate while hitting CAC targets with limited support from Director, DTC
- Plan, execute and optimize all performance marketing tactics and budgets, at monthly/weekly/daily levels, in order to exceed SDJ.com revenue targets
- Manage paid search and lower funnel paid social to drive revenue growth and client acquisition on SDJ.com, ensuring there is a healthy focus on testing tactics
- Help to manage all ad spend that drives to SDJ.com in coordination with Americas Paid Media team and help to define the optimal mix of platform and tactics
- Ensure operational excellence in execution, measure weekly and daily performance to optimize spend mix
- Manage day-to-day communications and relationship with the media agency on performance marketing, as well as with the key partners: Google, Meta, Snapchat, Tiktok
- Serve as the performance analytics lead for the Americas marketing team
- In this role, you'll own CAC and ROAS targets, manage a team and agencies to meet your goals, and partner cross-functionally with Creative, Analytics, and Brand to scale acquisition and retention campaigns.
- Serve as the performance analytics lead for the Americas marketing team; define performance goals for each digital channel tied to business objectives
- Partner with the Regional and Global Marketing teams on full funnel GTM needs to support SDJ.com
Requirements
- Bachelor's degree required
- The ideal candidate brings at least 5+ years of performance marketing experience, a strong command of analytics, especially incrementality testing and attribution, and a passion for the beauty space.
Compensation
- $120,000 - $140,000 USD
- Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
- The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Benefits
- Help to own feed catalog, ensure health and needs to cover all teams
Company info
- Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit.
- S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
- Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.
- These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
Equal opportunity
- Sol de Janeiro is committed to diversity and inclusion in the workplace.
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This listing is sourced directly from Sol de Janeiro's careers page and normalized into a canonical job model.