Abbott
Senior Brand Manager, My Freestyle US App and Customer Experience
United States - California - Alameda · Senior
Sponsorship not specified$131k-$261kDetected 1 day ago
Stakeholder ManagementCRMHRISMedical DevicesLeadershipCollaboration
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37Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
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About the role
- We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
- Define its role across key lifecycle stages including activation, retention, and winback
- Shape and continuously improve the end-to-end in-app experience
Responsibilities
- Own app performance measurement and KPI tracking
- Define and implement models to track engagement, conversion, and retention
- Partner with analytics to drive insights and optimization
- Drive alignment across cross-functional stakeholders
- Manage agencies and external partners
- You will leverage the in-app's capabilities to enhance patient support, while driving app strategy, in-app experience, and cross-functional commercialization to deliver relevant, data-driven experiences.
- Patient Support App Channel Ownership:
- Own the patient support app as a strategic engagement channel within the US market
- Manage one direct report (Brand Manager)
- Lead development of the value proposition, positioning, and messaging framework
Requirements
- B achelors Degree with at least 4-6 years of experience in CRM, digital marketing, or product marketing or MBA with 1-3 years of related experience
- Experience owning a digital product or engagement channel
- Expertise in CRM channels (email, SMS, app/push)
Nice to have
- Familiarity with CRM platforms, marketing automation, and AI tools
- Experience in product development cycles and roadmap prioritization
- Agency management experience
- Increased patient activation through the app, with strong conversion and retention
- Successful cross-channel lifecycle strategy across app and CRM ecosystem
- Clear roadmap tied to business outcomes
- Effective cross-functional collaboration and alignment
- What Success Looks Like
Skills
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- Our 115,000 colleagues serve people in more than 160 countries.
Compensation
- The base pay for this position is
Benefits
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
Equal opportunity
- Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
- EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
- EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
This listing is sourced directly from Abbott's careers page and normalized into a canonical job model.