Fitt

Director of Retention

Remote (US) · Director

Sponsorship not specified$20k-$30kDetected 81 days ago

A/B TestingExcelShopifyLeadershipCollaboration

About the role

We're filling this role for Lineage Provisions, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.
You'll scale our subscription program into one of the strongest in the category, transform post-purchase into a loyalty engine, and turn first-time buyers into long-term Lineage advocates.
This role is both strategic and operational.

Fully own Klaviyo-segmentation, flows, deliverability, testing, performance reporting, optimization.
Partner with contractors to brief, load, QA, and deploy campaigns and be able to use AI tooling to 10x this with automated systems.
Coordinate strategy and design for direct mail campaigns.
Own subscription retention and growth: pricing strategy, churn mitigation, personalization, win backs, plan upgrades, save strategies, and promotion tactics and manage everything in Skio.
Drive sub attach rate without using scammy gray hat tactics for both new customer and one time to sub, dependent on product and acquisition source.
Work closely with the Director of Marketing to refine subscription offerings, test new retention mechanisms, and optimize onboarding.
Use cohort analysis, predictive modeling, and customer behavior data to build long-term strategies on increasing LTV across segments.
Own experimentation frameworks-test messages, offers, timings, and flows across lifecycle stages and for our various personas.
Partner closely with marketing + growth leadership to align lifecycle strategy to acquisition and revenue targets.
Manage retention initiatives from hypothesis → scoping → testing → rollout, ensuring clarity and smooth collaboration across teams.

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
Track LTV, LTR, CAC payback periods, retention rate, churn drivers, cohort performance, deliverability, repeat rate, subscription health, and lifecycle lift.
4+ years brand-side at a DTC e-commerce brand in food, drink, health, wellness, vitamins/supplements, or a closely related category.
Build and manage email + SMS campaign and flow calendars across product launches, educational campaigns, promos, and retention themes, sending 20-30 campaigns a month.

This listing is sourced directly from Fitt's careers page and normalized into a canonical job model.